• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

Are you or do you know an independent AR contractor?

SageCircle is working on our newest reference page, the AR Contractors Directory. We are looking for names and contact information for people to add to this directory.

Definition: An AR contractor is an individual who will conduct day-to-day analyst relations tasks (e.g., set up and execute analyst briefings, monitor analyst opinion) in a non-employee relationship. AR contractors could bill by the hour or project. While PR firms do this type of work, they are not included in this category. This market category is focused on independent individuals or small specialized boutiques.

Directories can be found in the Pages box at the top of the left navigation menu.

Bottom Line: If you do contact work or have contact information for AR contractors you know, please send it to “info [at] sagecircle.com”

Question: AR managers – Why do you use – or not use – AR contractors?

 

2 Responses

  1. Linx AR plan and operate analyst relations programs toward the industry analysts community (many times around events) and manage the entire process from locating the right analysts through getting the company on the radar to gaining feedback on strategy and positioning.
    Based in Tel-Aviv Israel, Linx is strategic partner of Lighthouse AR.

Comments are closed.

%d bloggers like this: