• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

What AR should blog about – common questions

icon-social-media-blue.jpgA frequent comment that SageCircle gets when discussing AR blogs with AR managers is “But I don’t have anything to write about.” Horsefeathers! Not surprising, we think there is a nearly infinite number of interesting, useful topics to discuss. Some topics just fall in your lap, making it really easy to whip up a quick post.

Harkening back to what Mike Braude, one of my many research mentors early in my Gartner analyst career, use to say “If you get the same question twice, write a research note” – in this case, if you get a similar question from different analysts, write a blog post. These are great subjects because obviously there is a lack of knowledge or confusion about the topic, thus they rank high on the usefulness scale. The answers should also be easy to get down on paper because you and your team mates will have answered these questions a number of times so you probably have honed your response. It should be almost a simple transcription of what you already say, thus these topics rank high on the quick/easy scale.

Questions can come up in almost every interaction, inbound or outbound. They are especially easy to spot if you are doing a series of back-to-back analyst briefings. Once you get in the habit of listening for common questions you will discover that it becomes almost effortless to spot them.

SageCircle Technique:

  • Capture questions from analysts in your Analyst Relationship Management (ARM) application or other tool
  • During your regular team calls, have a recurring agenda item to identify and prioritize common analyst questions to use for blog posts
  • Use critique of draft question/answer posts as the reason for client inquiries with your Tier 1 analysts – these critiques will not only improve the posts but reinforce your message in the mind of the reviewing analyst

Bottom Line: Answering common analyst questions is a low hanging fruit for AR teams looking for blog post subjects.

Question: Analysts – What topics would you like AR teams to cover in a blog?

 

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