• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Kudos for the Oracle AR about analyst support at OpenWorld

Nice gesture by Forrester’s Merv Adrian (bio, Twitter handle, no blog) to give a shout out to the Oracle AR team.

There is also a serious message here for all AR teams planning an analyst event — don’t try and cut off the analysts from the Internet. While you might want them to completely focus on your speakers, the reality is that most people today multi-task. If your content is compelling enough then they will only be checking email occasionally for peace-of-mind. If all the analysts are doing a lot of emails then perhaps the problem is with the agenda or the content, not the fact that there is wireless in the room.

7 Responses

  1. Well said, Carter. Analysts often want to look at vendors’ websites when they speak to grab a detail about what they’re discussing, or to see if the comments are reflected accurately there, or to compare to what a competitor is doing…you get the idea. And in big rooms, they may be collaborating in real time with their colleagues for a broader view – I personally often IM with other analysts during events. It’s better than talking, because it’s less disruptive.

  2. Merv, Thanks for the comment.

    Very practical and sensible reasons why ‘net access is in vendors best interest.

  3. Yes, wireless is nice–actually, I should make a point of saying WORKING wireless is nice–but I’m still amazed at how many vendor analyst events I attend where the AR group hasn’t thought to run powerstrips to the analyst tables. Even with two batteries my laptop won’t run forever, and I then revert to taking handwritten notes. However, I have to tell you, what’s in the handwritten notes never makes it to my knowledge base, since I never get around to typing in my handwritten notes. So when I go back to my notes several months later, for all intents and purposes, the meeting ended when my batteries died.

  4. Hi Guy, Thanks for the comments.

    Sometimes it is something as humble as a powerstrip that makes a critical difference in the success of an event.

  5. From Redmonk’s James Governor, via Twitter:

    monkchips: @carterlusher even more important though- Don’t Make Everything NDA. its called a briefing for a reason. control freakery is not helpful

    monkchips: @carterlusher for vendor briefings wireless, wireless and wireless again. without it a conversation with the market is next to impossible

  6. From Freeform Dynamics’ Martin Atherton via Twitter:

    martinatherton: @carterlusher: wireless. fact of life is that analysts rarely stop working even in sessions. want total focus? do v short sessions!

  7. From Michael O’Malley, VMware’s Director, Analyst Relations & Market Intelligence, via email:

    Hi Carter –

    One of the things we learned at VMworld 2008 was that you need a contingency plan for everything – even wireless coverage! One journalist noted this in a story:

    “But what the journalists and analysts seemed to appreciate the most was something so simple, and yet so many trade shows are missing it: an ample supply of Ethernet cables (wireless connectivity was spotty at best) and power strips as well as several printers at the ready. Such a small thing, and yet it demonstrated an understanding of what is needed for people to get their jobs done.”

    9/19/08 ServerWatch: It’s the Economy, Stupid
    http://www.serverwatch.com/news/article.php/3772781

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