• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Why AR professionals should consider joining IIAR

Last Thursday saw the inaugural meeting of what is hoped to become the Silicon Valley chapter of the Institute of Industry Analyst Relations (IIAR, website, blog). There was good attendance and a lively panel of independent analysts discussing their role in the analyst landscape. But will an IIAR chapter in the Silicon Valley really take off?

To provide perspectives on why AR professionals in the Silicon Valley and elsewhere should consider joining a professional organization like IIAR, SageCircle interviewed two top AR practitioners to get their opinions. The first is a short video with Anne-miek Hamelinck, VP of Waggener Edstrom’s AR practice.

The second opinion comes from Peggy O’Neill, who helped organized last Thursday’s meeting. Peggy has a unique background in that she has been a Dataquest analyst, the VP of AR at Oracle, and now is the head of Hill & Knowlton’s North American AR practice.

Peggy said:

“I encourage people to review http://www.analystrelations.org and decide for themselves, but succinctly here are my thoughts: 

  • Networking and personal motivation – AR can be very lonely, as few people in your own company know what you do. It’s easier to get motivated again when you hang out with other professionals who have the same challenges and triumphs that you do.
  • Accelerates personal development – IIAR provides content that can help accelerate the professional development of AR managers. Seasoned professionals can learn from each other and help the industry by mentoring others and continually raising the level of professionalism.
  • Helps the industry – the AR profession needs a strong association to help move the profession forward. Now is a great time to help contribute and shape the profession.”

Bottom Line: One of AR’s challenges in trying to be a strategic resource for their companies is to be taken seriously as a real profession as opposed to a task that can be done by anybody. One of the steps that AR has to take to promote the professional is creating an enduring association. We encourage all AR professionals to consider joining IIAR, not only as a dues-paying member, but also as a volunteer.

Question: What are the reasons why AR pros do not join and participate in professional organizations like IIA (and SPAR before it)?

One Response

  1. […] Why AR professionals should consider joining IIAR « SageCircle Blog Posted on Tuesday 30th September 2008 by Ludovic Carter Lusher and Peggy O’Neil have articulated better than I could have the benefits of the IIAR for its members after last week’s meeting:Why AR professionals should consider joining IIAR « SageCircle Blog […]

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