• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Why AR professionals should consider joining IIAR

Last Thursday saw the inaugural meeting of what is hoped to become the Silicon Valley chapter of the Institute of Industry Analyst Relations (IIAR, website, blog). There was good attendance and a lively panel of independent analysts discussing their role in the analyst landscape. But will an IIAR chapter in the Silicon Valley really take off?

To provide perspectives on why AR professionals in the Silicon Valley and elsewhere should consider joining a professional organization like IIAR, SageCircle interviewed two top AR practitioners to get their opinions. The first is a short video with Anne-miek Hamelinck, VP of Waggener Edstrom’s AR practice.

The second opinion comes from Peggy O’Neill, who helped organized last Thursday’s meeting. Peggy has a unique background in that she has been a Dataquest analyst, the VP of AR at Oracle, and now is the head of Hill & Knowlton’s North American AR practice.

Peggy said:

“I encourage people to review http://www.analystrelations.org and decide for themselves, but succinctly here are my thoughts: 

  • Networking and personal motivation – AR can be very lonely, as few people in your own company know what you do. It’s easier to get motivated again when you hang out with other professionals who have the same challenges and triumphs that you do.
  • Accelerates personal development – IIAR provides content that can help accelerate the professional development of AR managers. Seasoned professionals can learn from each other and help the industry by mentoring others and continually raising the level of professionalism.
  • Helps the industry – the AR profession needs a strong association to help move the profession forward. Now is a great time to help contribute and shape the profession.”

Bottom Line: One of AR’s challenges in trying to be a strategic resource for their companies is to be taken seriously as a real profession as opposed to a task that can be done by anybody. One of the steps that AR has to take to promote the professional is creating an enduring association. We encourage all AR professionals to consider joining IIAR, not only as a dues-paying member, but also as a volunteer.

Question: What are the reasons why AR pros do not join and participate in professional organizations like IIA (and SPAR before it)?

One Response

  1. […] Why AR professionals should consider joining IIAR « SageCircle Blog Posted on Tuesday 30th September 2008 by Ludovic Carter Lusher and Peggy O’Neil have articulated better than I could have the benefits of the IIAR for its members after last week’s meeting:Why AR professionals should consider joining IIAR « SageCircle Blog […]

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