• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

If you are going to Gartner Symposium, go to the AR Forums

logo-gartner.gifSageCircle highly recommends that AR professionals attending Gartner’s Fall Symposia in either Orlando or Cannes go to the AR Forums. This is the opportunity to ask tough questions of Gartner’s CEO and CRO. While some AR professionals express frustrations that Gartner does not immediately do what they ask for in these meetings, the AR Forum is a venue to get the issues on the table and in public.

___ email from Gartner ___

Click here to register for Orlando and/or Cannes Gartner AR Forums

  • Learn how your peers get high returns from investments in working with Gartner
  • Get updates on our research plans and participate in a dialogue with the head of Gartner Research, Peter Sondergaard
  • Network with your peers

This event is complimentary and open to all AR professionals.

GARTNER AR FORUM AGENDA

3:00 p.m. – 5:00 p.m.

Welcome

  • Jeff Golterman, group vice president and analyst relations community leader, Gartner High-Tech & Telecom Programs
  • Gene Hall, chief executive officer – Gartner Strategy Update
  • Michael Yoo, senior vice president, High-Tech & Telecom Programs – Gartner High Tech Strategy Update
  • Peter Sondergaard, senior vice president and global head of Gartner Research –
  • Gartner Research Update
  • Panel Discussion: Working Effectively With Gartner Throughout the Magic Quadrant Research Process (Panelists will include AR professionals and representatives of Gartner Research)

Orlando AR Forum and Cocktail Reception
BoardWalk Inn
October 14, 2008
3:00 p.m. – 6:00 p.m.
Promenade Ballroom 

Cannes AR Forum and Cocktail Reception
Majestic Barriere Hotel
November 4, 2008
15:00 – 18:00
Royan 1 and 2

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