• Recent Posts: Influencer Relations

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

77% of industry analysts would read AR blogs, if…

…”they had relevant, useful, timely information.” There is always a catch, eh?

icon-social-media-blue.jpgFrankly, this percentage is significantly higher than we would have guessed before we conducted our survey of thousands of industry analysts. Even though we are ardent proponents of AR using social media, we expected that many in the analyst community might be adopting a “wait and see” attitude at best. However, we were pleasantly surprised that many analysts said they would read AR blogs. Here is the full question and percentage replies:

Question:     I would read vendor AR blogs if they had relevant, useful, timely information (pick one)

  • 20% – Yes, regularly
  • 31% – Yes, occasionally
  • 26% – Yes, episodically related to major news or announcement coverage
  •   5% – No, because I do not read blogs
  •   8% – No, because I do not have time
  •   9% – No, because most vendor blogs are a waste of time
  •   1% – Undecided

This would indicate there is an obvious opportunity for AR teams to leverage blogging as an efficient and effective one-to-many communications tool. Because we have found only five vendor AR blogs (see the blogroll in the right navigation bar on the SageCircle blog), there is also the opportunity to capture mindshare with the analysts and become a regular reading habit before the landscape becomes cluttered.

This is one of the many “Ah, ha!”s we are harvesting as we analyze the data from our survey of the industry analyst community in preparation for the “Introduction to Blogging for AR” webinar (agenda and  registration) to be held this Wednesday, October 8th at 8:30 am US PT and 4 pm US PT. The cost of this 90-minute information-packed session is only $95.

SageCircle Technique:

  • A = Ask your top analysts about their blog reading habits
  • B = Begin to add AR blog(s) to your overall AR plan
  • C = Create AR blogging policy
  • D = Develop a portfolio of contributors that include executives and domain experts
  • E = Educate contributors about blogging policies and best practices
  • F = Forward to Sales and executives the “Ah, ha!”s you harvest from AR blogging, such as analyst comments

Bottom Line: While any particular analyst might not be reading AR blogs, the overall trend is for readership of interesting and useful blogs. AR can improve its efficiency and effectiveness by making blogging a part of the overall AR communications toolbox. The greatest advantage will go to first movers and fast follower adopters of blogging who will gain analyst mindshare before there are many AR blogs cluttering the landscape.

Question: AR – What is stopping you from blogging? Analysts – What are the topics that you think AR should focus on and which topics should be avoided?

3 Responses

  1. I think it’s less about the topics – after all, if it’s just information about a topic email is actually better – it’s about what a blog is for, which is interactivity and less formal communication and conversation. AR pros should use a blog to interact with analysts, not simply to disseminate information that could just as easily be sent out via email. It’s one route to becoming less rigid about what you communicate about yourself as a company – some of the companies we cover are still enormously careful about what they say, which means most of what they say is so sterile as to be almost totally useless.

  2. […] haven’t blogged much lately, because everything that I want to say, Carter has covered, or has said better than […]

  3. […] 6 10 2008 I haven’t blogged much lately, because everything that I want to say, Carter has covered, or has said better than […]

Comments are closed.

%d bloggers like this: