• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

65% of analysts think that social media can be useful for AR and analysts

icon-social-media-blue.jpgThis was another of many surprises for us from our survey of analyst about social media. That only 6% of analysts said “No” (n=257) was interesting because most of the text comments left for this question were negative. So the analysts who do not like the idea of interacting using social media really don’t like it.

Another “ah ha” was that only 17% were put off by the idea of AR including other analysts’ research or videos with analysts in the AR blogs (n=214). Also, 50% “would find it interesting to see what other analysts are saying about the vendor.” Who woulda thunk it?

We are still crunching the survey and adding the insights into our training and advisory.

Speaking of training, we had a great turnout for last week’s “Introduction to Blogging for AR” webinar, but we are already getting requests to run it again. If you are interested in this webinar let us know so can gauge the demand. Don’t forget that next week is the “Introduction to Twitter for AR” webinar.

SageCircle Technique:

  • A = Ask your top analysts about their blog reading habits
  • B = Begin to add AR blog(s) to your overall AR plan
  • C = Create AR blogging policy
  • D = Develop a portfolio of contributors that include executives and domain experts
  • E = Educate contributors about blogging policies and best practices
  • F = Forward to Sales and executives the “Ah, ha!”s you harvest from AR blogging, such as analyst comments

Bottom Line: While any particular analyst might not be reading AR blogs, the overall trend is for readership of interesting and useful blogs. AR can improve its efficiency and effectiveness by making blogging a part of the overall AR communications toolbox. The greatest advantage will go to first movers and fast follower adopters of blogging who will gain analyst mindshare before there are many AR blogs cluttering the landscape.

Question: AR – What is stopping you from blogging? Analysts – What are the topics that you think AR should focus on and which topics should be avoided?

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