• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

65% of analysts think that social media can be useful for AR and analysts

icon-social-media-blue.jpgThis was another of many surprises for us from our survey of analyst about social media. That only 6% of analysts said “No” (n=257) was interesting because most of the text comments left for this question were negative. So the analysts who do not like the idea of interacting using social media really don’t like it.

Another “ah ha” was that only 17% were put off by the idea of AR including other analysts’ research or videos with analysts in the AR blogs (n=214). Also, 50% “would find it interesting to see what other analysts are saying about the vendor.” Who woulda thunk it?

We are still crunching the survey and adding the insights into our training and advisory.

Speaking of training, we had a great turnout for last week’s “Introduction to Blogging for AR” webinar, but we are already getting requests to run it again. If you are interested in this webinar let us know so can gauge the demand. Don’t forget that next week is the “Introduction to Twitter for AR” webinar.

SageCircle Technique:

  • A = Ask your top analysts about their blog reading habits
  • B = Begin to add AR blog(s) to your overall AR plan
  • C = Create AR blogging policy
  • D = Develop a portfolio of contributors that include executives and domain experts
  • E = Educate contributors about blogging policies and best practices
  • F = Forward to Sales and executives the “Ah, ha!”s you harvest from AR blogging, such as analyst comments

Bottom Line: While any particular analyst might not be reading AR blogs, the overall trend is for readership of interesting and useful blogs. AR can improve its efficiency and effectiveness by making blogging a part of the overall AR communications toolbox. The greatest advantage will go to first movers and fast follower adopters of blogging who will gain analyst mindshare before there are many AR blogs cluttering the landscape.

Question: AR – What is stopping you from blogging? Analysts – What are the topics that you think AR should focus on and which topics should be avoided?

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