• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Defining “analyst consulting day”

Analyst consulting days are full-day engagements where a vendor spends a significant sum to get the use of one or more analysts. Analyst consulting days are not to be confused with projects by the analyst firms’ consulting groups, which often have little or no analyst contribution. There is a distinction between contracting for “analyst consulting time” and contracting with the consulting side of an analyst firm. “Analyst consulting time” refers to purchasing the time of an individual analyst, usually in one-day units. Contracting with the consulting side of an analyst firm usually refers to research projects with specific deliverables that are designed to meet the intelligence, strategy or marketing needs of a vendor company. Multi-client studies are common deliverables from the consulting side.

Gartner uses the term SAS (strategic advisory service) to describe analyst consulting days. While other firms use alternate terminology to describe this service, the phrase “SAS day” has become common shorthand that many AR professionals use when discussing analyst consulting days (much like how “Xerox” has become a generic term for photocopying). It is recommended that AR teams avoid using the term SAS with non-Gartner analysts.

Source: Online SageContentTM Library

2 Responses

  1. […] participants at an AR Effectiveness seminar is to build private thinking time toward the end of an analyst consulting day (AKA “SAS day” using the Gartner term). This gives the analyst(s) an opportunity to […]

  2. […] on October 19, 2009 by sagecircle Here are the top mistakes by IT vendors when using SAS (aka analyst consulting days) as a tool for briefing the analysts, marketing support or as an […]

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