Defining “analyst consulting day”

Analyst consulting days are full-day engagements where a vendor spends a significant sum to get the use of one or more analysts. Analyst consulting days are not to be confused with projects by the analyst firms’ consulting groups, which often have little or no analyst contribution. There is a distinction between contracting for “analyst consulting time” and contracting with the consulting side of an analyst firm. “Analyst consulting time” refers to purchasing the time of an individual analyst, usually in one-day units. Contracting with the consulting side of an analyst firm usually refers to research projects with specific deliverables that are designed to meet the intelligence, strategy or marketing needs of a vendor company. Multi-client studies are common deliverables from the consulting side.

Gartner uses the term SAS (strategic advisory service) to describe analyst consulting days. While other firms use alternate terminology to describe this service, the phrase “SAS day” has become common shorthand that many AR professionals use when discussing analyst consulting days (much like how “Xerox” has become a generic term for photocopying). It is recommended that AR teams avoid using the term SAS with non-Gartner analysts.

Source: Online SageContentTM Library


2 Responses

  1. […] participants at an AR Effectiveness seminar is to build private thinking time toward the end of an analyst consulting day (AKA “SAS day” using the Gartner term). This gives the analyst(s) an opportunity to […]

  2. […] on October 19, 2009 by sagecircle Here are the top mistakes by IT vendors when using SAS (aka analyst consulting days) as a tool for briefing the analysts, marketing support or as an […]

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