• Recent Posts: Influencer Relations

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

Give analysts time to think toward the end of an analyst consulting (SAS) day

A nifty idea we picked up from one of the participants at an AR Effectiveness seminar is to build private thinking time toward the end of an analyst consulting day (AKA “SAS day” using the Gartner term). This gives the analyst(s) an opportunity to reflect on everything they have heard in order to provide vendor participants with a crisp analysis on the topic at hand before they leave for the day.

Another benefit of building this time into the agenda is that it improves retention of the information the analyst was exposed to during the day. 

SageCircle Technique:

  • Include private thinking time into the agenda of an analyst consulting day. 30 minutes should be sufficient – this is in addition to some email phone time
  • This agenda item should be the third item from the end of the day followed by analyst presentation of impressions and discussion. The last item would be the wrap up
  • Suggested: Give the analyst specific points to think about and report on
  • Inform the analyst about this agenda item in advance so they ensure they are taking appropriate notes throughout the day

Bottom Line: Analyst consulting days can be valuable exercises. However, because they can often feel like “drinking from the fire hose, the opportunity for the analyst to provide formal impressions can be lost. By building into the agenda some private reflection time and a presentation of findings, vendors can ensure that they get important insights from the analyst.

Question: What tips do you have to ensure the success of an analyst consulting day?

Related posts:

Why do analyst consulting days? [AR Practitioner Question]

Advertisements

2 Responses

  1. Hi Carter,

    I would add something after this reflexion time: a feedback session, where the analyst provide recommendations and since we’re paying for SAS days, I would also suggest to always ask for a written deliverable (feedback and recommendations).

  2. […] Give analysts time to think toward the end of an analyst consulting (SAS) day […]

Comments are closed.

%d bloggers like this: