• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Good post by IBM’s John Simonds on “Getting Your Executives to Cut Down Their Presentations To Analysts”

John is an AR professional running AR for IBM’s Lotus division. The post is well worth reading, click here to visit John’s Delusions of Adequacy blog. Here are a few extracts (with my emphasis in maroon):

2. If you can’t get your message delivered in 15 charts or less, you likely have clarification issues.

5. No chart is golden, (many) could (should) be sacrificed.

8. If the analyst wants to go off the charts, be willing to go as long as you stay on topic.

9. Use A/R to speak to the analyst before the briefing/discussion/meeting/conference to see what is the analyst goal and actually make charts to answer the issues, not pound your chest on what your end of year rating is based on.

11. Never fail to have a chart to say, what do you think or are we on topic, message, right course or other to let the analyst offere advice or opinion.

13. Personal opinion here – I hate powerpoint, it’s been used as a crutch for too long and we were able to get our job done well prior to it’s invention. Please someone invent the next tool.

14. A presentation deck has a life. Don’t recycle charts too long. I’ve seen analyst eyes glaze over with “I’ve seen this before blaring in neon” on their face.

18. If there are multiple executives presenting, have them compare notes prior to the briefing so they don’t conflict or aren’t redundant.

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