• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

SageCircle featured in Public Relations Tactics magazine

PR Tactics MagazineSageCircle was the featured expert in Are You Ready? Socializing Analyst Relations by Ryan Zuk published this week’ “Public Relations Tactics,” a publication of the PRSA. 

This is a good article with quotes from Gartner’s Scott Nelson and former Forrester analysts Charlene Li as well.

To read more about how social media is impacting the analysts and AR please check out this blog’s social media category, which will link you to more than 50 posts.

Bottom Line: Social media is starting to edge into mainstream usage as a communications tool to use with influencers. While not relevant for the entire analyst community, AR teams should start experimenting with social media today to ensure you are ready to exploit it to the fullest potential when appropriate.

Question: Have you incorporated social media in your AR toolbox yet, even at the experimental level? If not, why not?

SageCircle has a full lineup of advice and best practices in the Online SageContentTM Library as well as training available to help AR teams get up-to-speed on the fast changing social media and AR landscape. Give us a call to learn more how we can help you.

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