• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Stay on top on what is happening in the analyst ecosystem by having a SageCircle strategist talk at your next staff call

icon-crystal-ball.jpgThe analyst landscape and AR trends are volatile

All aspects of the communications and IT industries are in a state of flux.  The industry analysts are not immune to the change, which drags AR along.  Issues like what is the impact of social media on AR, are the analysts still influential, what is the Fog of Influence, how does analyst firm consolidation change the game and others bedevil AR teams.

SageCircle’s free Trends Presentation

The Trends Presentation is a 30 to 60 minute discussion of top trends facing AR professionals.  It is offered free one time to non-clients and unlimited times to Annual Advisory Service clients.  AR managers pick the trends that would be of most interest to their teams and SageCircle strategists construct a slide deck and talk track that will get everybody involved. 

If you would like a Strategist to share what we see in our crystal ball, call 503-636-1500 or send an e-mail to info [at] sagecircle dot com. Click here for a PDF brochure.

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