• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Defining “AR Strategic and Tactical Plan”

Bottom Line:  AR organizations need to plan their programs and resources to achieve most effectively their AR goals. An AR Strategic and Tactical plan should be a detailed roadmap that aligns programs and activities with corporate and business unit objectives, AR goals and the strategic initiative of driving sales. 

AR Strategic and Tactical Plan:

n:  A scheme or method developed to ensure that the AR team is systematically delivering business value to the company for the time period specified. The AR plan requires both a near-term tactical focus as well as a long-term strategic vision. The AR Strategic and Tactical Plan is a document that begins with a statement of AR goals and then provides comprehensive detail for executing AR activities such that all AR resources and programs are prioritized to best achieve those AR goals. Besides being the blueprint for AR execution, the AR Strategic and Tactical Plan is also valuable “sales collateral” for obtaining resources from executives.

One Response

  1. […] 2009 by sagecircle It’s that time of the year when many AR programs are working on their 2010 AR Strategic and Tactical Plan. This is a popular topic that we have touched on in a number of blog posts (see a small sampler […]

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