• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Announcing SageCircle’s Advanced AR seminar “STRATEGIC ISSUES: Challenges for the AR Team”

The advanced AR seminar has been finalized!

“STRATEGIC ISSUES: Challenges for the AR Team” is the newest addition to SageCircle’s AR training portfolio. Thanks to all of you who participated in the survey on what topics should be included in the seminar. This seminar is designed for experienced AR staff and managers who need to move beyond the fundamentals.  Spread over two half-day sessions it includes information, checklists, and templates to create actionable AR programs that can demonstrate true business value.  The seminar will be January 13-14 in Cupertino and you can register on our website. Here is a sneak peek at the agenda (click here for the brochure with full agenda):

  • Planning – Creating a strategic plan that moves the team into proactive activities, promotes AR with executives and colleagues, and incorporates new methods of dealing with analysts.
  • Strategic Projects – Five key groups of AR activities that build the AR program. These include strategic messaging, influencing Magic Quadrant positioning, Customer case study programs, merger and acquisition projects, and new category creation.
  • Innovative Analyst Interactions – Breaking away from the traditional to deal with difficult analysts, create a plan to influence major analyst events, or alternatives to consulting days.
  • Measurement – Creating a cohesive metrics plan that tracks performance and AR impact.
  • Sales – Planning an AR-Sales partnership program that demonstrates AR ROI

For more information call us at 503-636-1500 or send an email to info [at] sagecircle dot com.

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