• Recent Posts: Kea's research blog

    AR Classics: Identifying and Measuring Impact and Influence

    AR Classics: Identifying and Measuring Impact and InfluenceHow can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts start to track their impact in the fullest way, they will always be underestimated by suppliers in the high technology and telecommunications industries. Back in 2015, when this was posted, Edelman’s Read more about AR Classics: Identifying and Measuring Impact and Influence[…]

    Investor relations head takes over AR at Tata

    Investor relations head takes over AR at TataThe IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its head of investor relations (IR). It would be unimaginable in most firms, and perhaps Tata Consultancy Services (TCS) is one of the few firms that can do that well. Tata Sons’ Read more about Investor relations head takes over AR at Tata[…]

    Peter O’Neill joins Kea Company as Research Director

    Peter O’Neill joins Kea Company as Research DirectorLONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals.   At Kea Company, O’Neill will Read more about Peter O’Neill joins Kea Company as Research Director[…]

    AR Classics: Barbara French on how to grab an Influential Analyst’s Attention

    AR Classics: Barbara French on how to grab an Influential Analyst’s AttentionBarbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points in the article. Marketers can use analysts and analyst research to add credibility to their businesses without ever having the analyst specifically endorse their company. Read more about AR Classics: Barbara French on how to grab an Influential Analyst’s Attention[…]

    What research users can learn from analysts’ use of competitors’ analysis

    What research users can learn from analysts’ use of competitors’ analysisFor the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’ use of competitors’ analysis Although our Analyst Value Survey reports and Firm Awards exclude many analysts’ responses, this supplementary analysis suggests that many analysts are regular uses of research produced by Read more about What research users can learn from analysts’ use of competitors’ analysis[…]
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Announcing SageCircle’s Advanced AR seminar “STRATEGIC ISSUES: Challenges for the AR Team”

The advanced AR seminar has been finalized!

“STRATEGIC ISSUES: Challenges for the AR Team” is the newest addition to SageCircle’s AR training portfolio. Thanks to all of you who participated in the survey on what topics should be included in the seminar. This seminar is designed for experienced AR staff and managers who need to move beyond the fundamentals.  Spread over two half-day sessions it includes information, checklists, and templates to create actionable AR programs that can demonstrate true business value.  The seminar will be January 13-14 in Cupertino and you can register on our website. Here is a sneak peek at the agenda (click here for the brochure with full agenda):

  • Planning – Creating a strategic plan that moves the team into proactive activities, promotes AR with executives and colleagues, and incorporates new methods of dealing with analysts.
  • Strategic Projects – Five key groups of AR activities that build the AR program. These include strategic messaging, influencing Magic Quadrant positioning, Customer case study programs, merger and acquisition projects, and new category creation.
  • Innovative Analyst Interactions – Breaking away from the traditional to deal with difficult analysts, create a plan to influence major analyst events, or alternatives to consulting days.
  • Measurement – Creating a cohesive metrics plan that tracks performance and AR impact.
  • Sales – Planning an AR-Sales partnership program that demonstrates AR ROI

For more information call us at 503-636-1500 or send an email to info [at] sagecircle dot com.

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