• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Announcing SageCircle’s Advanced AR seminar “STRATEGIC ISSUES: Challenges for the AR Team”

The advanced AR seminar has been finalized!

“STRATEGIC ISSUES: Challenges for the AR Team” is the newest addition to SageCircle’s AR training portfolio. Thanks to all of you who participated in the survey on what topics should be included in the seminar. This seminar is designed for experienced AR staff and managers who need to move beyond the fundamentals.  Spread over two half-day sessions it includes information, checklists, and templates to create actionable AR programs that can demonstrate true business value.  The seminar will be January 13-14 in Cupertino and you can register on our website. Here is a sneak peek at the agenda (click here for the brochure with full agenda):

  • Planning – Creating a strategic plan that moves the team into proactive activities, promotes AR with executives and colleagues, and incorporates new methods of dealing with analysts.
  • Strategic Projects – Five key groups of AR activities that build the AR program. These include strategic messaging, influencing Magic Quadrant positioning, Customer case study programs, merger and acquisition projects, and new category creation.
  • Innovative Analyst Interactions – Breaking away from the traditional to deal with difficult analysts, create a plan to influence major analyst events, or alternatives to consulting days.
  • Measurement – Creating a cohesive metrics plan that tracks performance and AR impact.
  • Sales – Planning an AR-Sales partnership program that demonstrates AR ROI

For more information call us at 503-636-1500 or send an email to info [at] sagecircle dot com.

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