• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

AR & recession – Using social media expertise to improve AR job hunting

icon-social-media-blue.jpgUnfortunately there are AR professionals who are getting caught up in recession-related layoffs. While this is never a pleasant occurrence, AR professionals have new tools for maintaining their network and seeking new positions.  In addition to updating resumes and posting them to places such as this blog AR professionals should use this time to increase their expertise by developing or honing their social media skills. 

SageCircle Technique:

  • Set up a blog (it’s free) mainly to provide an on-line backgrounder on yourself, but also to do an occasional post (two or three times a month) to show off your writing skills and expertise on AR
  • Create or update your LinkedIn and FaceBook pages – search these sites to expand your network at the same time as demonstrating you know how to use social networking sites
  • Set up a Twitter account
    • Experiment with Twitter by engaging analysts and other AR professionals in online conversations
    • Search Twitter for key words to expand your contacts and develop your network
  • Send SageCircle your Twitter handle and we will add you to the AR Twitter Directory as an “Independent”

Bottom Line: It is a net connected world.  By being an active user on Twitter and having a blog, AR professionals can demonstrate that they have social media expertise in their skills portfolio. While the vast majority of AR programs are not currently utilizing social media, many are considering pilot programs so AR professionals with demonstrated social media skills will increase their attractiveness to prospective employers.

Question: AR managers – How important do you consider social media skills when considering a new hire?

SageCircle has published or will be publishing a series of posts addressing a variety of recession-oriented topics

How AR needs to work differently in a recession:

How AR needs to spend differently in a recession:

Purchasing analyst services best practices are more critical in a recession:

  1. Using five rights to avoid a wrong when it comes to purchasing Gartner or Forrester services
  2. Right reasons – Evaluate why you are purchasing analyst services
  3. Right services – Align the services you buy to better match the reason for info or advice
  4. Right firms – Search out alternative services providers that better match your reasons
  5. Right price – Acquire those services that meet your basics requirements
  6. Right usage – Drive usage of the services you buy to ensure maximize business value

2 Responses

  1. This is sage advice (pun sort of intended).

    Knowing social media and leveraging it in the job hunt & awareness phase will give job-seekers a significant leg up in today’s environment. Analysts and others in the extended Twitter network always seem to have up-to-the-minute intelligence and info on job openings that come available through their discussions with their vendor clients. Seeing as most good jobs are scored through connections and contacts, having a powerful social network is just too important of a resource for AR practitioners to miss out on.

    Also, having demonstrable social media skills (and more importantly, combined with the knowledge of how to leverage it for AR) is fast becoming de riguer for AR qualifications — or at minimum is a skill that many employers will find valuable in an AR practitioner.

  2. Hi Gerry, Thanks for the comment.

    Great point about analysts knowing about AR job openings. While AR pros between jobs no longer have access to client inquiry, they can network with analysts via social media.

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