• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

AR & recession – Using social media expertise to improve AR job hunting

icon-social-media-blue.jpgUnfortunately there are AR professionals who are getting caught up in recession-related layoffs. While this is never a pleasant occurrence, AR professionals have new tools for maintaining their network and seeking new positions.  In addition to updating resumes and posting them to places such as this blog AR professionals should use this time to increase their expertise by developing or honing their social media skills. 

SageCircle Technique:

  • Set up a blog (it’s free) mainly to provide an on-line backgrounder on yourself, but also to do an occasional post (two or three times a month) to show off your writing skills and expertise on AR
  • Create or update your LinkedIn and FaceBook pages – search these sites to expand your network at the same time as demonstrating you know how to use social networking sites
  • Set up a Twitter account
    • Experiment with Twitter by engaging analysts and other AR professionals in online conversations
    • Search Twitter for key words to expand your contacts and develop your network
  • Send SageCircle your Twitter handle and we will add you to the AR Twitter Directory as an “Independent”

Bottom Line: It is a net connected world.  By being an active user on Twitter and having a blog, AR professionals can demonstrate that they have social media expertise in their skills portfolio. While the vast majority of AR programs are not currently utilizing social media, many are considering pilot programs so AR professionals with demonstrated social media skills will increase their attractiveness to prospective employers.

Question: AR managers – How important do you consider social media skills when considering a new hire?

SageCircle has published or will be publishing a series of posts addressing a variety of recession-oriented topics

How AR needs to work differently in a recession:

How AR needs to spend differently in a recession:

Purchasing analyst services best practices are more critical in a recession:

  1. Using five rights to avoid a wrong when it comes to purchasing Gartner or Forrester services
  2. Right reasons – Evaluate why you are purchasing analyst services
  3. Right services – Align the services you buy to better match the reason for info or advice
  4. Right firms – Search out alternative services providers that better match your reasons
  5. Right price – Acquire those services that meet your basics requirements
  6. Right usage – Drive usage of the services you buy to ensure maximize business value

2 Responses

  1. This is sage advice (pun sort of intended).

    Knowing social media and leveraging it in the job hunt & awareness phase will give job-seekers a significant leg up in today’s environment. Analysts and others in the extended Twitter network always seem to have up-to-the-minute intelligence and info on job openings that come available through their discussions with their vendor clients. Seeing as most good jobs are scored through connections and contacts, having a powerful social network is just too important of a resource for AR practitioners to miss out on.

    Also, having demonstrable social media skills (and more importantly, combined with the knowledge of how to leverage it for AR) is fast becoming de riguer for AR qualifications — or at minimum is a skill that many employers will find valuable in an AR practitioner.

  2. Hi Gerry, Thanks for the comment.

    Great point about analysts knowing about AR job openings. While AR pros between jobs no longer have access to client inquiry, they can network with analysts via social media.

Comments are closed.

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