• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

AR & recession – Using social media expertise to improve AR job hunting

icon-social-media-blue.jpgUnfortunately there are AR professionals who are getting caught up in recession-related layoffs. While this is never a pleasant occurrence, AR professionals have new tools for maintaining their network and seeking new positions.  In addition to updating resumes and posting them to places such as this blog AR professionals should use this time to increase their expertise by developing or honing their social media skills. 

SageCircle Technique:

  • Set up a blog (it’s free) mainly to provide an on-line backgrounder on yourself, but also to do an occasional post (two or three times a month) to show off your writing skills and expertise on AR
  • Create or update your LinkedIn and FaceBook pages – search these sites to expand your network at the same time as demonstrating you know how to use social networking sites
  • Set up a Twitter account
    • Experiment with Twitter by engaging analysts and other AR professionals in online conversations
    • Search Twitter for key words to expand your contacts and develop your network
  • Send SageCircle your Twitter handle and we will add you to the AR Twitter Directory as an “Independent”

Bottom Line: It is a net connected world.  By being an active user on Twitter and having a blog, AR professionals can demonstrate that they have social media expertise in their skills portfolio. While the vast majority of AR programs are not currently utilizing social media, many are considering pilot programs so AR professionals with demonstrated social media skills will increase their attractiveness to prospective employers.

Question: AR managers – How important do you consider social media skills when considering a new hire?

SageCircle has published or will be publishing a series of posts addressing a variety of recession-oriented topics

How AR needs to work differently in a recession:

How AR needs to spend differently in a recession:

Purchasing analyst services best practices are more critical in a recession:

  1. Using five rights to avoid a wrong when it comes to purchasing Gartner or Forrester services
  2. Right reasons – Evaluate why you are purchasing analyst services
  3. Right services – Align the services you buy to better match the reason for info or advice
  4. Right firms – Search out alternative services providers that better match your reasons
  5. Right price – Acquire those services that meet your basics requirements
  6. Right usage – Drive usage of the services you buy to ensure maximize business value

2 Responses

  1. This is sage advice (pun sort of intended).

    Knowing social media and leveraging it in the job hunt & awareness phase will give job-seekers a significant leg up in today’s environment. Analysts and others in the extended Twitter network always seem to have up-to-the-minute intelligence and info on job openings that come available through their discussions with their vendor clients. Seeing as most good jobs are scored through connections and contacts, having a powerful social network is just too important of a resource for AR practitioners to miss out on.

    Also, having demonstrable social media skills (and more importantly, combined with the knowledge of how to leverage it for AR) is fast becoming de riguer for AR qualifications — or at minimum is a skill that many employers will find valuable in an AR practitioner.

  2. Hi Gerry, Thanks for the comment.

    Great point about analysts knowing about AR job openings. While AR pros between jobs no longer have access to client inquiry, they can network with analysts via social media.

Comments are closed.

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