• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

AMR retrenches to focus on core, lays off reported 10%

logo-amr-research.gifMore information to follow. Check back frequently for updates.

  • Update 1 – 1/9/09 6:40 am PT -Initial list of analysts
  • Update 2 – 1/9/09 7:19 am PT – Added name to list
  • Update 3 – 1/9/09 8:24 am PT – Initial analysis added
  • Update 4 – 1/9/09 11:19 am PT – Statement from AMR CEO added
  • Update 5 – 1/12/08 5:36 am PT – Added name to list
  • Update 6 – 1/12/08 2:24 pm PT – Added three names to list

Statement from Tony Friscia, CEO, AMR Research

Via email — “It is true that we eliminated some positions (about 10%) across each department in the company due to the economy. While this includes several research positions, we are not eliminating any coverage areas. This also does not impact client services. We are eager to see the economy turn around soon.”

Analysis

This appears to be a case of a firm retrenching to its core coverage and market. In late 2007 AMR started expanding on its enterprise applications and supply chain base to address more horizontal topics (e.g.,see Interview with AMR CEO Tony Friscia and VP Jonathan Yarmis on AMR’s new “emerging and disruptive technologies” service). Expansions like this require not just analyst horsepower, but also the ability to get the sales force to understand the new selling propositions and prospect base for the new research. This retrenchment could be an acknowledgement that this type of expansion in this economic client is not something that AMR could afford.

One interesting data point is the tone in the AMR First Thing Monday podcasts. AMR CEO Tony Frisca and CRO Bruce Richardson have been very, very negative about the the economic situation for quite some time. Perhaps this negativity reflected the sales challenges that AMR was experiencing.

Analysts reported caught in layoffs

  1. Bois, Rob
  2. Brown, Dave
  3. Geishecker, Lee
  4. Goodhue, Chris
  5. Hojlo, Jeff
  6. Kasabian, Dave
  7. Verma, Koppel
  8. Yarmis, Jonathan

SageCircle is your hotline for breaking analyst news

SageCircle strategists are only a phone-call away when you need to understand the implications of analysts ecosystem news. Click here to learn more about SageCircle’s Advisory Services. To talk with a strategist call 503-636-1500.

4 Responses

  1. […] applications Carter Lusher at SageCircle reports that industry analyst firm AMR is shedding around 10% of its staff while Gartner is losing 117, or about 3% of its people. AMR looks to be retrenching to […]

  2. […] firms, notified the SEC that it was reducing headcount by 117 this week. This was followed by SageCircle reports of a reduction at AMR Research. Not surprisingly, the double-serving of downsizing news sent […]

  3. […] SageCircle interprets it as likely true and not spin to make AMR look better. Certainly AMR had a large layoff in the first week of January. In addition, Tony and Bruce were both ‘gloom gus’es during […]

Comments are closed.

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: