• Recent Posts: Influencer Relations

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    Take the 2016/17 Analyst Value Survey

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    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

AMR retrenches to focus on core, lays off reported 10%

logo-amr-research.gifMore information to follow. Check back frequently for updates.

  • Update 1 – 1/9/09 6:40 am PT -Initial list of analysts
  • Update 2 – 1/9/09 7:19 am PT – Added name to list
  • Update 3 – 1/9/09 8:24 am PT – Initial analysis added
  • Update 4 – 1/9/09 11:19 am PT – Statement from AMR CEO added
  • Update 5 – 1/12/08 5:36 am PT – Added name to list
  • Update 6 – 1/12/08 2:24 pm PT – Added three names to list

Statement from Tony Friscia, CEO, AMR Research

Via email — “It is true that we eliminated some positions (about 10%) across each department in the company due to the economy. While this includes several research positions, we are not eliminating any coverage areas. This also does not impact client services. We are eager to see the economy turn around soon.”


This appears to be a case of a firm retrenching to its core coverage and market. In late 2007 AMR started expanding on its enterprise applications and supply chain base to address more horizontal topics (e.g.,see Interview with AMR CEO Tony Friscia and VP Jonathan Yarmis on AMR’s new “emerging and disruptive technologies” service). Expansions like this require not just analyst horsepower, but also the ability to get the sales force to understand the new selling propositions and prospect base for the new research. This retrenchment could be an acknowledgement that this type of expansion in this economic client is not something that AMR could afford.

One interesting data point is the tone in the AMR First Thing Monday podcasts. AMR CEO Tony Frisca and CRO Bruce Richardson have been very, very negative about the the economic situation for quite some time. Perhaps this negativity reflected the sales challenges that AMR was experiencing.

Analysts reported caught in layoffs

  1. Bois, Rob
  2. Brown, Dave
  3. Geishecker, Lee
  4. Goodhue, Chris
  5. Hojlo, Jeff
  6. Kasabian, Dave
  7. Verma, Koppel
  8. Yarmis, Jonathan

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4 Responses

  1. […] applications Carter Lusher at SageCircle reports that industry analyst firm AMR is shedding around 10% of its staff while Gartner is losing 117, or about 3% of its people. AMR looks to be retrenching to […]

  2. […] firms, notified the SEC that it was reducing headcount by 117 this week. This was followed by SageCircle reports of a reduction at AMR Research. Not surprisingly, the double-serving of downsizing news sent […]

  3. […] SageCircle interprets it as likely true and not spin to make AMR look better. Certainly AMR had a large layoff in the first week of January. In addition, Tony and Bruce were both ‘gloom gus’es during […]

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