• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Observations from updating the various SageCircle directories

icon-social-media-blue.jpgThis weekend we spent considerable hours updating the SageCircle directories. This exercise always generates interesting insights such as: 

Analyst  Twitter Directory – 46 additions, 4 updates. Change can come quite quickly. The IDC Financial Insights team members decided to put more emphasis on Twitter as part of an overall plan to increase their visibility. This resulted in seven analysts starting to use Twitter in just a couple of weeks. Take away – Keep your fingers on the pulse of your analysts’ usage of social media, because changes come quickly.

AR Twitter Directory – 34 additions, 6 updates. Members of the AR community continue to adopt Twitter in a steady fashion. However, AR is still underrepresented on Twitter and members of the community are missing out on a great tool for understanding the analysts and their priorities. Take away – AR professionals not on Twitter need to take the plunge and add Twitter to their communications toolbox. Even if their analysts are not heavy users of Twitter, early adopters develop skills that permit them to react quickly to changes in social media usage.

AR Contractors Directory – 9 additions. There are now a number of interesting AR contractors in the directory. The presence of contractors gives AR managers useful alternatives to hiring new staff or having to rely on a PR agency that does not understand the analysts. Take away – AR managers faced with hiring freezes should consider using an experienced AR contractor to plug the holes in AR activity.

Gartner Blog Network Directory – 3 additions. The Gartnerians continue to plug away at blogging. 39 of the 53 blogs have already had posts in January with five more posting in December. Interesting additions include two team blogs for conferences. Valuable insights continue to pop up, such as which analysts are managing the conference agendas. Take away – AR needs to monitor all analyst blogs in a timely fashion in order to gleam useful intelligence about opinions and activities.

SageCircle Technique:

  • AR professionals not already on Twitter should join ASAP and start experimenting (Plus, send your new Twitter handle to info at sagecircle dot com for inclusion in the AR Twitter Directory)
  • AR teams should implement a program of monitoring analyst attitude toward and usage of social media
  • AR teams should incorporate social media tracking in their measurement programs
  • AR teams should incorporate social media into their overall AR plan

Bottom Line: Social media is here to stay and its usage is only growing. AR programs that adopt social media today can reap many benefits.

Question: If you are not using social media, why not?

 

One Response

  1. What do you mean when you say that “AR is still underrepresented on Twitter “? Is there, for example, a smaller percentage of AR people than of analysts?

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