• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

SageCircle is extending its AR Seminars to the Seattle area

seminar.jpgDue to popular demand, SageCircle is expanding our seminars beyond the Silicon Valley. The first location is Bellevue, strategically placed between Seattle and Redmond. In addition, for those of you in Portland, it is only a three-hour drive (faster and much less expensive than flying) up lovely Interstate 5.

Seminars are held from 12:30 pm to 5:30 pm on day one and 8 am to 11:30 am on day two. This approach has two benefits. First, out-of-town attendees can use the morning of day one to travel to the conference site and then return home the afternoon of day two. Second, full day seminars can be like drinking from a fire hose with fatigue settling in the middle of the afternoon. Our approach gives attendees a chance to absorb the first half of the content and then start the second half refreshed and armed with questions about the content from session one.

The afternoon-morning approach also gives us a chance to schedule a happy hour for networking.

You can sign up for either (or both) seminars by visiting www.SageCircle.com and clicking on the appropriate link on the right side of the page. Call 503-636-1500 or e-mail “info [at] sagecircle.com” to schedule a call about how SageCircle can help take your career and your AR program to the next level.

Please spread the word and let’s see if we can get a great turnout in the Pacific Northwest.

SageCircle seminars in Seattle

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