• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

An update on Twitter and the industry analysts – activity grows

icon-social-media-blue.jpgWith industry analysts continuing to sign up for Twitter handles – we have added 67 names in last two weeks – we thought it was time to do a quick refresher on how analysts are using Twitter.

A significant example you should read is Gartner analyst Jeffrey Mann discussing why he uses Twitter in his blog post Why I Tweet. In a very short post, Jeff covers a lot of ground in terms of the value he gets from Twitter. Here is a killer extract from that post: “I have used it to test out ideas that eventually make their way into this blog or my more formal research notes.” Hmm, that says to me that any AR team that deals with Jeffrey needs to part of that conversation.  How many other analysts are doing the same thing?  Have you done an inquiry with your key analysts?

 Listed below are some tweets that we believe illustrate well the different uses of Twitter by the analysts. Each shows the value of AR teams being on Twitter and following analysts.

 EXAMPLE: Analyst discussing customer information after I tweeted a question to his comment about the customer presentations at a vendor event. This shows a quick and easy dialog finding out what sort of information the analyst prefers

 rwang0 Hearing some very industry specific and solution focused customer presentations at the Progress Software event

rwang0 @carterlusher customers who present their problem, how the tech addressed the solution, & what was the business and tech benefits are best

EXAMPLE: Journalist asking analyst about a vendor announcement. This could signal that the journalist might have a formal interview with the analyst later.

charlesarthur @monkchips ask them if they have a mezzanine solution going forward

EXAMPLE: Analyst noting an AR tactic during a competitor’s announcement and a few follow up tweets.

monkchips interesting use of twitter by HP AR. trying to injecting HP messaging into an IBM event- http://tinyurl.com/amujat   http://tinyurl.com/as7lk2

 monkchips i found it cheeky and funny, and fair enough. if i want to use twitter to open up events, it has to be to AR too. More vectors

Here is the HP AR professional commenting on the competitor’s reaction

EdGemmell COOL – IBM PR is now following me after my one-man guerilla-twitter campaign to hi-jack their labs day yesterday – hello big blue

EXAMPLE: Analyst noting an end-user client event or inquiry. Each of these should be the trigger for a vendor’s inquiry to get more information.

MarkRaskino CIO Forum in Palm Springs coming to an end. Lots of interesting conversations about business, restructuring and what IT leaders do next. 2:26 PM Jan 27th from web

vendorprisey client call coming up on mid-market UK HR systems.

jowyang Listening to a client at a large media firm RANT about Sharpoint’s user interface. Sometimes my job is just to listen and understand.

rwang0 Assisting a public sector city with their ERP vendor project progress. Who should they use for EAM, MDM, and integration?… stay tuned.

EXAMPLE: Analyst talking about their work, vendor briefing, or research agenda. Each of these could be calls to action for AR.  The MQ ones could be critical for a company not on the Gartner radar.

vendorprisey: planning the e-recruitment magic quadrant next week.

cote Taking a briefing from these guys: http://www.sqlstream.com/

bitterer: Kicked off update process for the Gartner Data Quality Tools Magic Quadrant. If we have missed your company in the past, let me know.

jeffmann About to hear from one of my favourite UCC vendors

mfauscette working on a presentation for next week’s predictions breakfast briefing

jowyang Anyone here work in PR or AR at McKinsey, Bain, or Accenture? I’d like to request a interview for research report jowyang @ forrester.com

bitterer BI folks: Who can tell me anything about this BI company: SeQueL BI Solutions Inc., http://sequelbi.com/:-)

SageCircle Technique:

Bottom Line: Social media continues to grow and evolve and so has how it might be used in the context of the analyst ecosystem. The best way to learn is to just start playing with the various forms to see how they might fit into your daily routine.

Question: Do you Twitter? If no, why not? If yes, how does it fit into your job?

Do you need to create an AR strategic and tactical plan that incorporates social media? Are you thinking about experimenting with social media? SageCircle can Help – Social media represents new opportunities and challenges to AR teams. SageCircle can help AR teams by:

  • Saving time – while you can learn about Twitter through trial-and-error and reading articles, SageCircle’s AR Briefing: Twitter for AR can get you up-to-speed in a fraction of the time
  • Providing on-site or distance learning sessions to get AR teams up to speed on social media and how it might be adopted
  • Acting as a sounding board as you brainstorm how to add social media to the AR tool box
  • Advising on how to develop a pilot program to experiment with social media
  • Playing the role of analyst in social media experiments and providing critiques of how the experiment went
  • Through our AR Plan Builder workshop, strategists can help create AR plans that incorporate social media

Call 503-636-1500 or e-mail info (at) sagecircle dot com for more information. Also follow Carter’s commentary www.twitter.com/carterlusher and Dave’s at www.twitter.com/daveeckert to get a feel for how information is now being transmitted using micro-blogging.

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