• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

SageCircle Special Webinar: Impact of the Recession on the Analysts and AR – Time for Ruthless Action

seminar.jpgThe worldwide economic downturn is impacting analyst firms that only a few months ago thought they would see slowing of their revenues, but not much more. In the last month, eight analyst firms – including Forrester and Gartner – have announced layoffs. More are surely to come.

And it is not just the analysts who are caught up in this recession. Analyst relations (AR) programs often get caught in the downdraft of a recession experiencing budget cuts, headcount freezes or reductions, and less analyst interaction support from executives and domain experts. If AR is to avoid being the target of budget and headcount cuts is it critical to ensure that it is aligned with corporate priorities and is demonstrating positive economic contributions. While this seems obvious, too many AR programs are so caught up in reactive mode or simply doing normal day-to-day tasks that they don’t see the danger forming. As a consequence, these programs have a greater likelihood of getting cut than those AR managers and teams that proactively or preemptively move to change their focus. 

To help AR professionals and teams take a strategic approach to dealing with the rapidly changing environment, SageCircle is announcing a new public webinar focused on the recession’s impact on the analyst ecosystem and the actions AR needs to take.

Key Issues to be addressed in this webinar include:

  • How is the analyst ecosystem impacted by recessions?
  • Will the “Big 2” advisory firms see their influence impacted by the recession?
  • What are the immediate steps that AR should take when analysts are laid off?
  • How will the recession cause AR to work differently and spend differently?

In this SageCircle Webinar, our strategists – who have experienced recessions both as AR professionals and as a top Gartner analyst – will provide a succinct analysis of what is happening to the analyst ecosystem and practical advice on how AR programs need to work and spend differently in this recession. Participants will come out of the webinar with best practices and tools that will help them survive the current recession and thus provide their employers with a competitive advantage by continuing to influence the industry analysts.

Agenda:

  • What happened to the analyst firms in the last recession?
  • How are end users, vendors and clients being impacted by this recession?
  • What have the “Big 2” advisory firms done since 2001 to insulate themselves from economic downturns?
  • Conducting a zero-based rethink of AR priorities and activities
  • Ruthlessly revisiting analyst lists and service level frameworks
  • What is the impact of the recession on the AR measurement and reporting program?
  • Does the recession change the priority given to an AR-Sales partnership program?
  • What AR spending cuts should be considered and how will analyst contract reductions impact relationships?
  • Should AR shamelessly market its contributions to its executive sponsors?

There will be plenty of time for your observations and questions.

The cost of this information-packed session is only $95. You can register by clicking here or visiting www.SageCircle.com.  In addition, the cost is per login not per person. Feel free to schedule a meeting with your colleagues in a conference room and have all of them participate via a single ticket. Then afterwards you can discuss how to apply what you learned during the webinar.

We are scheduling two sessions to make it easy for you to fit the webinar into your busy schedule. The sessions will be held:

     Thursday, February 12th at 8:00 am US Pacific Time

     Tuesday, February 17th at 10:00 am US Pacific Time

If you have any questions about the webinar or wish to arrange a private session for your company, please call SageCircle at 503-636-1500 or send an email to “info [at] sagecircle.com”

3 Responses

  1. […] Gil Yehuda, layoffs, Merv Adrian « Iron Mountain is looking for an AR contractor SageCircle Special Webinar: Impact of the Recession on the Analysts and AR – Time for Ruthless … […]

  2. It appears that neither HR, Client Relations nor Corp Comm at Forrester are ready to let Forrester clients know exactly which analysts and sales reps were laid off yesterday. Note to Forrester Client Relations – please share this information with your paying clients as soon as possible.

  3. […] experiences analyst…the ghost on Gartner layoffs include analys…Alison Minaglia on SageCircle Special Webinar: Im…Sam Lawrence on Forrester experiences analyst…Forrester experience… on SageCircle […]

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