• Recent Posts: Influencer Relations

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    Save the date for our Analyst Firm Awards

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    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

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    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

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Forrester layoffs in Europe – round 2 or round 1 continued?

SageCircle has received credible intelligence from AR professionals on both sides of the Atlantic that  Forrester Research  initiated a job action resulting in analyst lay offs. We will continue to provide updates as we learn new information.

  • Update – 2/18/09 6:53 am PT – Initial post. Sent request for confirmation to Forrester’s press office
  • Update – 2/19/09 7:12 am PT – Two analysts added to list

Analysis

These layoffs could simply be a continuation of the layoffs that we identified on February 9th (see Forrester experiences analyst layoffs). Because European countries have different labor laws than the US, job actions there frequently lag what happens in the US. On the other hand, these layoffs could be a start of a round two because management has determined even after a few days that the original layoffs were insufficient. While Forrester has over $240m in cash and marketable securities (see Forrester Research Q4 and FY08 earnings – 2008 revenues up, 2009 guidance down)  and can obviously weather even a severe recession, that does not mean it should not manage it business more tightly or ignore Wall Street (FORR is down approximately 13% since the earnings announcement).

SageCircle Webinar - Ranking and Tiering Your Analyst ListOfficial Statement

To be added if sent

Analyst List

  • Brett, Charles
  • Nuthall,

SageCircle Clients

This is becoming an all-too-common post these days with weekly announcements by one analyst firm or another. A SageFlash has been sent to clients with recommendations on next steps AR should do. It is further recommended that you set up an inquiry to discuss how to apply these steps to your particular situation. We can do individual calls as well as a teleconference for your entire team.
Non-clients can quickly and easily sign up for a two-hour Advisory Hour Block. Please give SageCircle a call at 503-636-1500 if you want to discuss the implications of this layoff.
 
 
 
 
 
 
 
 
 
 
 

 

  
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