• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

Big 2 social media expands – 15 new Gartner blogs, 3 new Forrester podcasts

icon-social-media-blue.jpgThere has been significant activity on the social media front over the last few weeks that you might want to examine for relevance, either as an end-user client of the analysts or a vendor AR team. 

Gartner has moved to phase 2 of its expanded use of blogging that was started last October. Last week it added 15 bloggers to (see Gartner Blog Network Directory for links). So far, five have posted, marked below with *, and we expect the rest will likely get their first posts up in the next week or so.

  • Baker, Van
  • Blechar, Michael
  • Cappuccio, David *
  • Global Posts
  • Lheureux, Benoit
  • MacDonald, Neil *
  • Morello, Diane
  • Natis, Yefim
  • Nelson, Scott *
  • Norton, David
  • Pezzini, Massimo
  • Reynolds, Martin
  • Rishel, Wes *
  • Rizzuto, John
  • Rozwell, Carol
  • Witty, Roberta *

Forrester has launched three role-based podcasts to complement its 16 role-based blogs. As of this SageInsight, it looks like the podcasts can only be found on iTunes with no download links on the Forrester website.

  • Forrester Fundamentals
  • Forrester Information & Knowledge Management
  • Forrester IT Infrastructure & Operations

While the percentage of analysts using blogs, Twitter, and so on is still relatively small, it could effectively reach 100% of your critical analysts if they start using social media. It is important to be ahead of the curve so that you are prepared when one of your executives quizzes you about analysts and social media.

2 Responses

  1. […] • Big 2 social media expands – 15 new Gartner blogs, 3 new Forrester podcasts (Sage Circle, 20 Feb • InformationSpan index to Analyst Blogs (updated today 23rd Feb) […]

  2. Hi Carter – good post! You and I spent some of last week doing the same thing I think, and I also posted about my own upgraded index.

    Folk might like to see the notes in ITasITis, and take a look on informationspan.com (if you don’t mind a bit of cross-advertising). You should get a pingback from today’s posting.

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