• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

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    Save the date for our Analyst Firm Awards

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    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

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    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

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Big 2 social media expands – 15 new Gartner blogs, 3 new Forrester podcasts

icon-social-media-blue.jpgThere has been significant activity on the social media front over the last few weeks that you might want to examine for relevance, either as an end-user client of the analysts or a vendor AR team. 

Gartner has moved to phase 2 of its expanded use of blogging that was started last October. Last week it added 15 bloggers to (see Gartner Blog Network Directory for links). So far, five have posted, marked below with *, and we expect the rest will likely get their first posts up in the next week or so.

  • Baker, Van
  • Blechar, Michael
  • Cappuccio, David *
  • Global Posts
  • Lheureux, Benoit
  • MacDonald, Neil *
  • Morello, Diane
  • Natis, Yefim
  • Nelson, Scott *
  • Norton, David
  • Pezzini, Massimo
  • Reynolds, Martin
  • Rishel, Wes *
  • Rizzuto, John
  • Rozwell, Carol
  • Witty, Roberta *

Forrester has launched three role-based podcasts to complement its 16 role-based blogs. As of this SageInsight, it looks like the podcasts can only be found on iTunes with no download links on the Forrester website.

  • Forrester Fundamentals
  • Forrester Information & Knowledge Management
  • Forrester IT Infrastructure & Operations

While the percentage of analysts using blogs, Twitter, and so on is still relatively small, it could effectively reach 100% of your critical analysts if they start using social media. It is important to be ahead of the curve so that you are prepared when one of your executives quizzes you about analysts and social media.

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2 Responses

  1. […] • Big 2 social media expands – 15 new Gartner blogs, 3 new Forrester podcasts (Sage Circle, 20 Feb • InformationSpan index to Analyst Blogs (updated today 23rd Feb) […]

  2. Hi Carter – good post! You and I spent some of last week doing the same thing I think, and I also posted about my own upgraded index.

    Folk might like to see the notes in ITasITis, and take a look on informationspan.com (if you don’t mind a bit of cross-advertising). You should get a pingback from today’s posting.

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