• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

The Analyst Twitter Directory is one year old!

icon-social-media-blue.jpgToday is the one year anniversary of SageCircle’s Analyst Twitter Directory. The first listing had 26 analysts from 13 firms, both boutiques and large firms. Many wondered how long before this fad faded away.

Far from being a dying fad, Twitter is transitioning to a regular communications tool for analysts and AR. Today the directory stands at 453 entries with 34 analysts added on Monday’s update alone. All the analysts who were on the original list are still twittering today, even if they are now former analysts. Analysts who were caught in the recent rounds of layoffs are using Twitter as a marketing and research tool as they hang out their own shingle. Analysts at the largest walled garden firms (Forrester, Gartner and IDC) have embraced Twitter with 202 entries in the directory, increasing the value of their personal brands. However, single practitioners and boutiques are leveling the playing field by being some of the most aggressive users of Twitter to increase their visibility.

The AR Twitter Directory is growing as well, from 52 entries when it launched on July 23, 2009 to 301 entries today. While AR professionals have been more tentative than analysts when it comes to using Twitter, savvy AR pros are making excellent strategic and tactical use of this tool.

Why aren’t you on Twitter yet?

If there is a conversation going on, can you afford not to be part of it?

SageCircle Technique:

Bottom Line: Social media continues to grow and evolve in all areas.   How it might be used in the context of the analyst ecosystem is no exception. The best way to learn is to just start playing with the various forms to see how they might fit into your daily routine.

Question: Do you Twitter? If no, why not? If yes, how does it fit into your job?

Do you need to create an AR strategic and tactical plan that incorporates social media? Are you thinking about experimenting with social media? SageCircle can Help – Social media represents new opportunities and challenges to AR teams. SageCircle can help AR teams by:

  • Saving time – while you can learn about Twitter through trial-and-error and reading articles, SageCircle’s AR Briefing: Twitter for AR can get you up-to-speed in a fraction of the time
  • Providing on-site or distance learning sessions to get AR teams up to speed on social media and how it might be adopted
  • Acting as a sounding board as you brainstorm how to add social media to your AR tool box
  • Advising on how to develop a pilot program to experiment with social media
  • Playing the role of analyst in social media experiments and providing critiques of how the experiment went
  • Through our AR Plan Builder workshop, strategists can help create AR plans that incorporate social media

Call 503-636-1500 or e-mail info (at) sagecircle dot com for more information. Also follow Carter’s commentary www.twitter.com/carterlusher and Dave’s at www.twitter.com/daveeckert to get a feel for how information is now being transmitted using micro-blogging.

One Response

  1. […] is still very interesting and relevant. I had picked it off the bookshelf after writing about the one year anniversary of the Analyst Twitter Directory and found myself nodding in agreement as I reread […]

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