• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Former analysts can do more than AR for vendors

One of the most hotly commented on SageCircle posts was What are the pluses and minuses of former analysts taking on vendor AR roles?  The blog post had 42 comments with about as many from analysts as from vendors.  There was a pretty even split in attitude with half feeling that hiring former analysts into vendor AR would be a mistake and the rest saying it was a brilliant move. It is also significant to note one of the points raised several times in the comments was that former analysts could likely make a better contribution to a vendor outside of analyst relations.

This post came to mind while reading The Secrets of the Talent Scouts by George Anders in the Sunday New York Times. The bottom line of the article is that smart companies continue to hire in a recession and pick up great talent that is temporarily available when there are fewer companies bidding for their services. Another point from the article “is to cast a wide net, finding intriguing candidates who might never appear on rivals’ radar screens.”

Former analysts can certainly fit into the “intriguing candidates” category for a wide range of jobs inside of a vendor including (in alphabetical order):

  • Competitive intelligence
  • Market research
  • Mergers & Acquisitions
  • Messaging 
  • Planning
  • Product evangelist
  • Sales training and support
  • Strategy development

SageCircle Technique:

  • AR professionals should evaluate which former analysts have the skills, personality, and smarts to make a contribution to their companies
  • AR professionals should then actively sell potential hiring executives on the value on acquiring unique talent
  • Once a position has been approved, AR can then act as the match maker between the executive and the former analyst
  • If a former analyst is hired, AR should casually drop that piece of information when chatting with analysts at firms, both the former analyst’s firm and others

Bottom Line: While this might take some time on the part of AR – a critical resource during a recession – this could be a valuable investment in relationship building. Not only would AR have a potential ally in a critical position inside the company, but analysts still employed would appreciate the vendor looking out for a former colleague or peer that got caught up in a layoff.

Are you intrigued by this idea but wonder how you can carve time out your packed schedule to make time to educate executives on hiring former analysts? Check out SageCircle’s STRATEGIC ISSUES: Challenges for AR Team seminar which puts a lot of emphasis on how to manage AR workload to make more time for strategic activities. The next seminar will be held on March 24-25, 2009 in Cupertino in the Silicon Valley. Click here for more information including agenda, registration and future sessions.

Question: AR – Have you ever thought about being a “talent scout” for your company? What other roles could a former analyst play in a technology or telecommunications vendor?

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