• Recent Posts: Influencer Relations

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    Netscout continues unwise Gartner suit

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    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Checklist of simple tips for AR starting with Twitter

icon-social-media-blue.jpgMore and more analyst relations (AR) professionals are joining Twitter and following analysts. In fact, there are over 315 entries in the AR Twitter Directory with more being added every week. Here are some quick tips for AR professionals new to Twitter. 

SageCircle Technique:

  1. Unprotect your updates so that people can easily follow you (Settings/Account/checkbox “Protect my updates”)
  2. Upload an avatar. 48×48 pixels. It can be photo, logo, cartoon, etc. (Settings/Picture)
  3. Put something in your One Line Bio. 160 characters. Include your company name and job, e.g., analyst relations (Settings/Account/data entry box “One Line Bio:”)
  4. Cross check your Tier 1 and 2 analysts against the Analyst TwitterDirectory and be sure you follow relevant analysts
  5. Review the AR TwitterDirectory for peers to follow
  6. Download Tweetdeck, a Twitter desktop client, and set up a group for the analysts you are following
  7. Go to Twitter Search, put in a search term (e.g., your company name) and bookmark it
  8. Add starting up Tweetdeck and Twitter Search to your regular routine when you turn on your PC 
  9. Add your Twitter handle to your email signature block
  10. Cross-link your social media identify by adding your Twitter handle to LinkedIn profile (click to see step-by-step instructions)
  11. Set up alerts using Twitter Search‘s RSS feed feature

All together, these ten simple steps should only take you 30 minutes.

Bottom Line: Twitter is transitioning from a fun fad to a regular business tool. IT industry analysts are expressing more and more opinions via Twitter, opinions that can impact vendors’ market perception and sales deals. In addition, analysts often tweet about what they working on and other valuable pieces of AR intelligence. AR professionals that are not on Twitter will find themselves at a competitive disadvantage.

Question: If you are not on Twitter yet, why not?

Interested in getting up-to-speed on Twitter quickly and efficiently? Check out SageCircle’s Twitter for AR training.

SageCircle has training on Twitter for AR. This 90-minute session is packed with practical tips, information, and insights. Topics addressed in this training include:

  • What is Twitter
  • Adoption by the Analyst Ecosystem
  • Twitter Setup
  • Twitter Usage Basics
  • Twitter Efficiency
  • Incorporating Twitter into AR Activities

There are three ways you can take advantage of this information-packed practical training:

  1. Public Webinar – regularly scheduled, live with Q&A from attendees ($95)
  2. Online Tutorial – on-demand recorded sessions with a phone-based inquiry for your Q&A ($95)
  3. AR Team Briefing – live for just you and your colleagues via webinar, scheduled at your convenience, unlimited attendance ($495)

 For more information including a brochure, times for the next public webinar or to register please click here. Any of these options are payable via purchase order or credit card. For more information, contact us at info [at] sagecircle [dot] com or 503-636-1500.

One Response

  1. Carter, great suggestions I am finding more and more valuable info via Twitter as analysts share ideas, new research, inquiries, and even personal info about themselves (after all, it is “Relations”). And starting to see AR managers and other vendor execs using Twitter to pose questions to the analysts (as well as sharing info about their company and producsts).

    I will take a second look at TweetDeck and TwitterSearch. I switched from TweetDeck to Twhirl since TD seemed a bit clumsy and Twhirl takes up less real estate. But groupings do seem to make sense. I currently use Collecta as a Twitter search tool since its easy to use, works in the background, allows multiple real-time searches, and searches Twitter and blogs.

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