One of SageCircle’s recommendations for AR programs thinking about launching an AR-Sales Partnership Program is to leverage the existing sales infrastructure for training, information distribution, and sales support. These are all critical aspects of creating a partnership, but AR simply does not have the resources to reinvent what the sales organization has already built. In addition, sales representatives will be much more likely to work within their existing system than to add other communications methods.
- Add an AR-Sales Partnership element to your regular AR Strategic and Tactical Plan including goals for the year
- Start with a modest pilot project (SageCircle clients can request a copy of the “Simple Steps for Starting an AR-Sales Program”)
- Identify the key players inside the sales organization who do the day-to-day work when it comes to training, field communication and sales support
- Add simple AR content to existing sales training, newsletters, or staff activities
Bottom Line: During any time, but especially during a recession, AR needs to focus on the activities that matter to executive sponsors. Launching a low-key AR-Sales partnership pilot is a critical success factor for illustrating how AR is not a cost center, but a revenue-generating, strategic activity. However, AR must be practical and efficient by leveraging the existing sales infrastructure.
Question: What are the barriers to you launching an AR-Sales Partnership pilot?
SageCircle has a full portfolio of intellectual property on the AR-Sales Partnership program: best practices (how to’s), training for AR & Sales & executives (live in-person, live distance and recorded), plan builder workshops, advisory and tools (eliminates re-invention of the wheel). Click here for more information or call us at 503-636-1500 to learn how SageCircle can help you launch an AR-Partnership program quickly and efficiently.