• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Spotlight on Laurie M. Orlov – Aging in Place Technology Watch

Too often analyst relations (AR) professionals and analyst services buyers, both vendors and end user clients, focus on the larger firms. While this focus is natural because the larger firms have greater market presence and a large dedicated sales force, ignoring boutique analyst firms misses the opportunity to obtain interesting insights and advice or to brief a potential market influencer. Of course, not all boutique firms are relevant, so AR and buyers need to do their due diligence to ensure that time and money is not wasted. This post is one in a series to introduce the community to an interesting boutique firm.

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As the population ages, more and more people will want to live in their own home wherever that might be – for as long, as confidently, and comfortably as possible. As a result, there are technology vendors who are entering the technology market that focuses on boomers and seniors.

Aging in Place” is a market research and analysis consultancy focused on technology for aging in place.  Its missionis to understand, categorize and advise technology vendors and their constituents about offering and selecting the best products to enable remaining in the home of choice.  It researches products, technologies, and companies that can extend liveability through the incorporation of universal design principles, telecare and other assistive technologies and services.

Aging in Place Technology Watch offers a cost-effective annual research retainer as a service to technology vendors and service providers that includes: Quarterly strategic reviews to discuss go-to-market approach, advice and referrals about channels and partners, press and investor reference, lead-generating material like the 2009 Technology Market Overview for vendor website.

photo-laurie-orlovIn addition, Laurie M. Orlov, recognized industry analyst and effective speaker, can be engaged to participate in conference panels or speak to a wide range of audiences on specific or general topics related to aging in place — as well as trends on aging and business opportunities to serve the growing aging market.  Laurie may be reached by email at laurie [at] ageinplacetech.com or by her twitter handle  http://twitter.com/agingtech.    You might also track her blog at http://www.ageinplacetech.com/blog

logo-aging-in-place

Bottom Line: If your company offers technology, products, or services that would apply to healthcare or aging. You might consider aging in place as a boutique to watch

Question: What are your criteria for selecting boutique firms? Do you have a firm that you would like Sage Circle to highlight? Leave a comment or send an e-mail to info [at] sagecircle dot com

One Response

  1. Check it out — Business Week Online Special Report on Aging in Place — market size and direct quotes! http://tinyurl.com/lhj45t

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