• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Spotlight on Laurie M. Orlov – Aging in Place Technology Watch

Too often analyst relations (AR) professionals and analyst services buyers, both vendors and end user clients, focus on the larger firms. While this focus is natural because the larger firms have greater market presence and a large dedicated sales force, ignoring boutique analyst firms misses the opportunity to obtain interesting insights and advice or to brief a potential market influencer. Of course, not all boutique firms are relevant, so AR and buyers need to do their due diligence to ensure that time and money is not wasted. This post is one in a series to introduce the community to an interesting boutique firm.

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As the population ages, more and more people will want to live in their own home wherever that might be – for as long, as confidently, and comfortably as possible. As a result, there are technology vendors who are entering the technology market that focuses on boomers and seniors.

Aging in Place” is a market research and analysis consultancy focused on technology for aging in place.  Its missionis to understand, categorize and advise technology vendors and their constituents about offering and selecting the best products to enable remaining in the home of choice.  It researches products, technologies, and companies that can extend liveability through the incorporation of universal design principles, telecare and other assistive technologies and services.

Aging in Place Technology Watch offers a cost-effective annual research retainer as a service to technology vendors and service providers that includes: Quarterly strategic reviews to discuss go-to-market approach, advice and referrals about channels and partners, press and investor reference, lead-generating material like the 2009 Technology Market Overview for vendor website.

photo-laurie-orlovIn addition, Laurie M. Orlov, recognized industry analyst and effective speaker, can be engaged to participate in conference panels or speak to a wide range of audiences on specific or general topics related to aging in place — as well as trends on aging and business opportunities to serve the growing aging market.  Laurie may be reached by email at laurie [at] ageinplacetech.com or by her twitter handle  http://twitter.com/agingtech.    You might also track her blog at http://www.ageinplacetech.com/blog

logo-aging-in-place

Bottom Line: If your company offers technology, products, or services that would apply to healthcare or aging. You might consider aging in place as a boutique to watch

Question: What are your criteria for selecting boutique firms? Do you have a firm that you would like Sage Circle to highlight? Leave a comment or send an e-mail to info [at] sagecircle dot com

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One Response

  1. Check it out — Business Week Online Special Report on Aging in Place — market size and direct quotes! http://tinyurl.com/lhj45t

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