• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Spotlight on Laurie M. Orlov – Aging in Place Technology Watch

Too often analyst relations (AR) professionals and analyst services buyers, both vendors and end user clients, focus on the larger firms. While this focus is natural because the larger firms have greater market presence and a large dedicated sales force, ignoring boutique analyst firms misses the opportunity to obtain interesting insights and advice or to brief a potential market influencer. Of course, not all boutique firms are relevant, so AR and buyers need to do their due diligence to ensure that time and money is not wasted. This post is one in a series to introduce the community to an interesting boutique firm.

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As the population ages, more and more people will want to live in their own home wherever that might be – for as long, as confidently, and comfortably as possible. As a result, there are technology vendors who are entering the technology market that focuses on boomers and seniors.

Aging in Place” is a market research and analysis consultancy focused on technology for aging in place.  Its missionis to understand, categorize and advise technology vendors and their constituents about offering and selecting the best products to enable remaining in the home of choice.  It researches products, technologies, and companies that can extend liveability through the incorporation of universal design principles, telecare and other assistive technologies and services.

Aging in Place Technology Watch offers a cost-effective annual research retainer as a service to technology vendors and service providers that includes: Quarterly strategic reviews to discuss go-to-market approach, advice and referrals about channels and partners, press and investor reference, lead-generating material like the 2009 Technology Market Overview for vendor website.

photo-laurie-orlovIn addition, Laurie M. Orlov, recognized industry analyst and effective speaker, can be engaged to participate in conference panels or speak to a wide range of audiences on specific or general topics related to aging in place — as well as trends on aging and business opportunities to serve the growing aging market.  Laurie may be reached by email at laurie [at] ageinplacetech.com or by her twitter handle  http://twitter.com/agingtech.    You might also track her blog at http://www.ageinplacetech.com/blog

logo-aging-in-place

Bottom Line: If your company offers technology, products, or services that would apply to healthcare or aging. You might consider aging in place as a boutique to watch

Question: What are your criteria for selecting boutique firms? Do you have a firm that you would like Sage Circle to highlight? Leave a comment or send an e-mail to info [at] sagecircle dot com

One Response

  1. Check it out — Business Week Online Special Report on Aging in Place — market size and direct quotes! http://tinyurl.com/lhj45t

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