Too often analyst relations (AR) professionals and analyst services buyers, both vendors and end user clients, focus on the larger firms. While this focus is natural because the larger firms have greater market presence and a large dedicated sales force, ignoring boutique analyst firms misses the opportunity to obtain interesting insights and advice or to brief a potential market influencer. Of course, not all boutique firms are relevant, so AR and buyers need to do their due diligence to ensure that time and money is not wasted. This post is one in a series to introduce the community to an interesting boutique firm.
As the population ages, more and more people will want to live in their own home wherever that might be – for as long, as confidently, and comfortably as possible. As a result, there are technology vendors who are entering the technology market that focuses on boomers and seniors.
“Aging in Place” is a market research and analysis consultancy focused on technology for aging in place. Its missionis to understand, categorize and advise technology vendors and their constituents about offering and selecting the best products to enable remaining in the home of choice. It researches products, technologies, and companies that can extend liveability through the incorporation of universal design principles, telecare and other assistive technologies and services.
Aging in Place Technology Watch offers a cost-effective annual research retainer as a service to technology vendors and service providers that includes: Quarterly strategic reviews to discuss go-to-market approach, advice and referrals about channels and partners, press and investor reference, lead-generating material like the 2009 Technology Market Overview for vendor website.
In addition, Laurie M. Orlov, recognized industry analyst and effective speaker, can be engaged to participate in conference panels or speak to a wide range of audiences on specific or general topics related to aging in place — as well as trends on aging and business opportunities to serve the growing aging market. Laurie may be reached by email at laurie [at] ageinplacetech.com or by her twitter handle http://twitter.com/agingtech. You might also track her blog at http://www.ageinplacetech.com/blog
Bottom Line: If your company offers technology, products, or services that would apply to healthcare or aging. You might consider aging in place as a boutique to watch
Question: What are your criteria for selecting boutique firms? Do you have a firm that you would like Sage Circle to highlight? Leave a comment or send an e-mail to info [at] sagecircle dot com
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