• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

Announcing “Launching a Social Media Strategy: A SageCircle Workshop”

icon-social-media-blue.jpgSocial media is rapidly transitioning from being a playground for individuals to an important tool for business.  Some tools like blogging have been around for awhile, while others like Twitter are still emerging.  Regardless of the current start of the art, many hundreds of savvy analysts and AR professionals are using these and other tools to improve relationships, generate intelligence, and enhance conversations. 

There are many questions for AR about social media

Unfortunately questions for AR abound: Should AR teams blog and tweet?  Does AR have to track bloggers and Twitterers who are not traditional analysts?  How can you pick up responsibility for blogging and Twittering when resources are already stretched thin?  When and how do you incorporate analyst blogs and Tweets into analyst opinion monitoring programs.  And most important: How to get started?

To help AR professionals and teams take a strategic approach to dealing with the rapidly changing social media usage by members of the analyst ecosystem, SageCircle is announcing a new public half-day workshop focused on how to incorporate social media into AR’s daily routine and toolbox.

Key Issues to be addressed in this workshop include:

  • What are the roles of social media in the analyst ecosystem?
  • How should social media be incorporated into AR’s strategic and tactical plan?
  • What are the policy implications of adopting blogging and Twitter?
  • How do social media get incorporated into AR measurement and reporting programs?

Get Up to Speed Quickly

In this SageCircle AR Workshop, we provide AR professionals with information, tools, and insights to make sense of the fast evolving social media scene.  The goal is to help you get up-to-speed on the implications of social media for AR so that you can make the important decision whether and how to add social media to your mix of interactions. We have done the research and have extensively experimented with social media. By distilling our research and experience into succinct, actionable recommendations and tools we can help you launch the appropriate social media strategy efficiently and effectively.

Agenda. High level, please click here for more agenda detail

  • Key Concepts
  • Roles For Social Media
  • Incorporating Into The AR Strategic And Tactical Plan
  • Policy Implications
  • Measurement, Metrics And Reporting
  • What’s Next – Trends And Directions
  • Additional Resource Information in the Workbook includes samples, checklists and tools

Who Should Attend

The “Launching a Social Media Strategy” Workshop is an appropriate education opportunity for the full range of AR programs from single person shops to the largest AR teams.  It can provide insights to AR staff members at any level of experience from those new to AR to the most knowledgeable veterans.

Workshops vs. Seminars vs. Webinars

Based on requests from clients, SageCircle is launching this new type of training event, the half-day workshop. It focuses on a single topic to provide depth versus the breadth of a seminar. By being a half day we can go into more detail with exercises, policy examples, tools, plan outlines and more

Launching a Social Media Strategy for AR: A SageCircle Workshop

  • When: Wednesday, May 13th, from 1 pm to 5 pm
  • Where: Cupertino, CA in the Silicon Valley
  • How: Click here for more information and to register
  • Price: $495 for this information and toolspacked half-day learning event

If you have any questions about the workshop or wish to arrange a private session for your company, please call SageCircle at 503-636-1500 or send an email to “info [at] sagecircle.com”

Bottom Line: If there is a conversation happening online, can you afford not to be part of it?

One Response

  1. […]  ”Launching a Social Media Strategy: A SageCircle Workshop” is designed for AR programs looking to incorporate social media into their AR Strategic & Tactical Plan. Social media is rapidly transitioning from being a playground for individuals to an important tool for business. Some tools like blogging have been around for awhile, while others like Twitter are still emerging. Regardless of the current start of the art, many hundreds of savvy analysts and AR professionals are using these and other tools to improve relationships, generate intelligence, and enhance conversations. Click here to learn more and register. […]

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