• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Forrester’s blogs – Observations while building the new SageCircle Forrester Blog Directory

icon-social-media-blue.jpgToday SageCircle is launching a new directory for tracking the Forrester analysts who blog. You can find it in the left-hand navigation menu section Directories. Look for Blog Directory – Forrester

The reason why a directory is needed even though Forrester has a blog home page is how they have organized their blogs. Forrester’s analyst blogs are centered on particular “roles,” which is now Forrester’s standard approach to research management. Forrester blogs are typically team written with various analysts contributing posts. That causes a problem for people, end users or vendors, who want to know which analyst posts to which blog. The blog home page lists the blogs, but not the analysts who contribute to them. Therefore SageCircle has done the work of identifying which analysts contribute to which blogs and put that information in our Forrester blog directory.

But wait! There’s more! Some of the Forrester analysts have personal blogs where they post significant commentary as well. So we are including the personal blogs as well.

While our research was mainly to find names for the directory, we did gather up some other interesting tid-bits about the blogs as well.

Contributors – Most of the blogs have multiple contributors. However, there are a few (e.g., The Groundswell and IT Leadership Asia Pacific) that are the domain of a single analyst. In some cases while multiple analysts contribute there is one analyst that does the majority of the posting.

Volume – Most blogs have a low volume of new content, two or three posts a month at most. One has not seen a new post since last October.

Cross Posting – Some articles are cross posted to more than one blog. That is why some analysts have multiple entries in the directory (e.g., Ray Wang). This simply means that a particular post is perceived to be useful to more than one job role. What is more interesting are the Forrester blog posts that originate on the personal blog of the analyst and then appear on a Forrester blog. This cross-posting between the firm blog and the personal blog really blurs the distinction between what is an “official” comment versus a “personal” opinion.

SageCircle Technique:

  • AR teams should cross-reference their analyst lists versus the Forrester blog directory to identify analysts blogs they should be monitoring
  • Teams should establish a process for monitoring and measuring social media activity by their key analysts
  • AR should have a formal policy for commenting on analyst blogs

Bottom Line: Analyst blogs are an increasingly common and important source of commentary. If AR teams have not implemented a formal approach to adopting social media, then it is important to at least start a pilot project.

 “Launching a Social Media Strategy: A SageCircle Workshop” is designed for AR programs looking to incorporate social media into their AR Strategic & Tactical Plan. Social media is rapidly transitioning from being a playground for individuals to an important tool for business. Some tools like blogging have been around for awhile, while others like Twitter are still emerging. Regardless of the current start of the art, many hundreds of savvy analysts and AR professionals are using these and other tools to improve relationships, generate intelligence, and enhance conversations. Click here to learn more and register.

 

Question: AR – Do you monitor analyst opinions expressed on their blogs? If no, why not?

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