• Recent Posts: Influencer Relations

    Analyst Relations Value Forum to discuss Tragic Quadrant

    Analyst Relations Value Forum to discuss Tragic Quadrant

    The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research, ESG and Machina (Gartner’s IoT […]

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

Analysts can go around AR using social media

icon-social-media-blue.jpgWhen Analyst Relations Get Social is a short and interesting post by Forrester analyst Jeremiah Owyang (bio, Twitter handle) on the fact that analyst relations professionals should not consider themselves gatekeepers, but facilitators. On this, we at SageCircle completely agree. Frankly, the best AR programs have always had the facilitator attitude.

For those AR programs that still want to be gatekeepers, social media is making it harder and harder to maintain control of every interaction with the analysts. As Jeremiah points out:

 “…For example, I can easily tweet out “anyone in the sharepoint team have have a moment for some questions” and I’d suspect they’d quickly respond in seconds, whether or not the AR person was involved. …”

SageCircle Technique

  • AR programs that currently look at themselves as gatekeepers should reevaluate this position
  • AR needs to embrace social media then experiment and adapt
  • Incorporate social media into your AR plan, including modifying interaction policies to include social media
  • Educate your company’s staff about best practices for interacting with analysts using Twitter or blogs
  • Keep your finger on the pulse of change

Bottom Line: With more and more analysts blogging and tweeting, AR programs that do not systematically add social media to their toolbox will find themselves at a competitive disadvantage. AR managers need to make adopting social media, with the appropriate emphasis, a major objective for 2009.

Question: AR managers – What are the reasons, in priority order, why you do not incorporate blogging and tweeting into your mix of interactions? Analysts – Which AR teams or individuals are best at using social media? 

Get up-to-speed quickly and efficiently with SageCircle services

SageCircle has a portfolio of services that can help both individual AR professionals as well as AR teams adopt this fast growing trend in the analyst ecosystem. Our flexible pricing and packaging means there is a service at a price point and time commitment that fits into almost every AR situation. Here is a sampling from our portfolio:

  • Launching a Social Media Strategy for AR – Half-day workshop ($495 per ticket). May 13th 1 pm to 5 pm in Silicon Valley. Dedicate four hours and learn almost everything you need to know
  • AR Team Briefings – 90-minute in-house webinars ($495 for unlimited attendees). Topics:
    • The Fog of Influence: Social Media Trends in the Analyst Ecosystem
    • Introduction to Twitter for AR
    • Introduction to Blogging for AR
    • Adding Blogs and Twitter to Your Measurement Program
  • Services
  • Reference
    • Online SageContentTM Library ($395 per seat for 12 month subscription) Best practices, downloadable tools
    • Analyst Twitter Directory (free)
    • AR Twitter Directory (free)
    • Blog Directories for Gartner and Forrester (free)
    • Blog, 80+ articles on social media (free)
  • Advisory
    • Blocks of Advisory Hours (2 hours $495, 5 hours $995 or custom quote) On-demand phone-based advisory
    • Annual Advisory Service (inquiry for pricing) Bunde: inquiry, Online Library seats, AR briefings, more

To learn more about how we can help you get up-to-speed quickly and efficiently, please contact us at 503-636-1500 or “info [at] sagecircle [do] com”.

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