• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Analysts can go around AR using social media

icon-social-media-blue.jpgWhen Analyst Relations Get Social is a short and interesting post by Forrester analyst Jeremiah Owyang (bio, Twitter handle) on the fact that analyst relations professionals should not consider themselves gatekeepers, but facilitators. On this, we at SageCircle completely agree. Frankly, the best AR programs have always had the facilitator attitude.

For those AR programs that still want to be gatekeepers, social media is making it harder and harder to maintain control of every interaction with the analysts. As Jeremiah points out:

 “…For example, I can easily tweet out “anyone in the sharepoint team have have a moment for some questions” and I’d suspect they’d quickly respond in seconds, whether or not the AR person was involved. …”

SageCircle Technique

  • AR programs that currently look at themselves as gatekeepers should reevaluate this position
  • AR needs to embrace social media then experiment and adapt
  • Incorporate social media into your AR plan, including modifying interaction policies to include social media
  • Educate your company’s staff about best practices for interacting with analysts using Twitter or blogs
  • Keep your finger on the pulse of change

Bottom Line: With more and more analysts blogging and tweeting, AR programs that do not systematically add social media to their toolbox will find themselves at a competitive disadvantage. AR managers need to make adopting social media, with the appropriate emphasis, a major objective for 2009.

Question: AR managers – What are the reasons, in priority order, why you do not incorporate blogging and tweeting into your mix of interactions? Analysts – Which AR teams or individuals are best at using social media? 

Get up-to-speed quickly and efficiently with SageCircle services

SageCircle has a portfolio of services that can help both individual AR professionals as well as AR teams adopt this fast growing trend in the analyst ecosystem. Our flexible pricing and packaging means there is a service at a price point and time commitment that fits into almost every AR situation. Here is a sampling from our portfolio:

  • Launching a Social Media Strategy for AR – Half-day workshop ($495 per ticket). May 13th 1 pm to 5 pm in Silicon Valley. Dedicate four hours and learn almost everything you need to know
  • AR Team Briefings – 90-minute in-house webinars ($495 for unlimited attendees). Topics:
    • The Fog of Influence: Social Media Trends in the Analyst Ecosystem
    • Introduction to Twitter for AR
    • Introduction to Blogging for AR
    • Adding Blogs and Twitter to Your Measurement Program
  • Services
  • Reference
    • Online SageContentTM Library ($395 per seat for 12 month subscription) Best practices, downloadable tools
    • Analyst Twitter Directory (free)
    • AR Twitter Directory (free)
    • Blog Directories for Gartner and Forrester (free)
    • Blog, 80+ articles on social media (free)
  • Advisory
    • Blocks of Advisory Hours (2 hours $495, 5 hours $995 or custom quote) On-demand phone-based advisory
    • Annual Advisory Service (inquiry for pricing) Bunde: inquiry, Online Library seats, AR briefings, more

To learn more about how we can help you get up-to-speed quickly and efficiently, please contact us at 503-636-1500 or “info [at] sagecircle [do] com”.

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