• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Analysts can go around AR using social media

icon-social-media-blue.jpgWhen Analyst Relations Get Social is a short and interesting post by Forrester analyst Jeremiah Owyang (bio, Twitter handle) on the fact that analyst relations professionals should not consider themselves gatekeepers, but facilitators. On this, we at SageCircle completely agree. Frankly, the best AR programs have always had the facilitator attitude.

For those AR programs that still want to be gatekeepers, social media is making it harder and harder to maintain control of every interaction with the analysts. As Jeremiah points out:

 “…For example, I can easily tweet out “anyone in the sharepoint team have have a moment for some questions” and I’d suspect they’d quickly respond in seconds, whether or not the AR person was involved. …”

SageCircle Technique

  • AR programs that currently look at themselves as gatekeepers should reevaluate this position
  • AR needs to embrace social media then experiment and adapt
  • Incorporate social media into your AR plan, including modifying interaction policies to include social media
  • Educate your company’s staff about best practices for interacting with analysts using Twitter or blogs
  • Keep your finger on the pulse of change

Bottom Line: With more and more analysts blogging and tweeting, AR programs that do not systematically add social media to their toolbox will find themselves at a competitive disadvantage. AR managers need to make adopting social media, with the appropriate emphasis, a major objective for 2009.

Question: AR managers – What are the reasons, in priority order, why you do not incorporate blogging and tweeting into your mix of interactions? Analysts – Which AR teams or individuals are best at using social media? 

Get up-to-speed quickly and efficiently with SageCircle services

SageCircle has a portfolio of services that can help both individual AR professionals as well as AR teams adopt this fast growing trend in the analyst ecosystem. Our flexible pricing and packaging means there is a service at a price point and time commitment that fits into almost every AR situation. Here is a sampling from our portfolio:

  • Launching a Social Media Strategy for AR – Half-day workshop ($495 per ticket). May 13th 1 pm to 5 pm in Silicon Valley. Dedicate four hours and learn almost everything you need to know
  • AR Team Briefings – 90-minute in-house webinars ($495 for unlimited attendees). Topics:
    • The Fog of Influence: Social Media Trends in the Analyst Ecosystem
    • Introduction to Twitter for AR
    • Introduction to Blogging for AR
    • Adding Blogs and Twitter to Your Measurement Program
  • Services
  • Reference
    • Online SageContentTM Library ($395 per seat for 12 month subscription) Best practices, downloadable tools
    • Analyst Twitter Directory (free)
    • AR Twitter Directory (free)
    • Blog Directories for Gartner and Forrester (free)
    • Blog, 80+ articles on social media (free)
  • Advisory
    • Blocks of Advisory Hours (2 hours $495, 5 hours $995 or custom quote) On-demand phone-based advisory
    • Annual Advisory Service (inquiry for pricing) Bunde: inquiry, Online Library seats, AR briefings, more

To learn more about how we can help you get up-to-speed quickly and efficiently, please contact us at 503-636-1500 or “info [at] sagecircle [do] com”.

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