• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Online SageContent Library demonstrations scheduled

An AR encyclopedia at your fingertips

The Online SageContent Library save you time by eliminating the “reinvention of the wheel” syndrome. With examples, checklists, templates and SageToolsTM, the Online SageContentTM Library has what you need to do your job quicker and easier.  For example, why create your own checklists when you can download them from the Online SageContentTM Library?  Click here to learn more.

Benefits: Saves You Time while Improving the Outcome

AR is a profession driven by the need for efficiency and effectiveness. The Online SageContentTM Library assists with both by providing a searchable resource that incorporates our vast knowledgebase of proven AR best practices.  The analyst ecosystem is dynamic, and SageCircle continuously adds new techniques to the AR toolbox. We are using a wiki as the publishing platform so that we can continually refresh the knowledgebase with new insights and new best practices.

Demos

We are conducting a series of short 15-minute webinars to demo the Online Library’s features and functions.   After the formal presentation we will open it up for questions.

 

Register for a session now by clicking a date below:

 

Wed, May 6, 2009 9:00 AM – 9:30 AM PDT

 

Thu, May 7, 2009 12:00 PM – 12:30 PM PDT

 

Thu, May 14, 2009 9:00 AM – 9:30 AM PDT

 

Thu, May 14, 2009 4:00 PM – 4:30 PM PDT

 

Fri, May 22, 2009 10:00 AM – 10:30 AM PDT

 
 

Once registered you will receive an email confirming your registration with the connection information you need to join the Webinar.

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