• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

An analyst can go from skeptic about social media to fan overnight

icon-social-media-blue.jpghen it comes to social media usage by analysts, nothing is set in stone. For instance, Carter was having a conversation with an analyst from one of the “Big Three” firms who said:

“I do not have a blog and I refuse to sign up for Twitter.  However, I do read every blog by the vendors that I cover.” 

At the time that quote was said, it provided some interesting insights into this analyst’s attitude toward social media. However, within months, this analyst who was so adamant that he would not use Twitter or have a blog, was tweeting and had TWO blogs: one for his firm and one under his personal brand. Moral of the story is that analyst relations (AR) cannot assume that an analyst’s position on social media, no matter how vehemently stated, is permanent. Of course, an analyst that was a heavy user of social media could stop using it as well.

SageCircle Technique:

  • Check SageCircle’s various analyst social media directories periodically for your top analysts
  • Ask your analysts who are not using social media if they have changed their minds. This can be done during briefings, inquiries or any other interaction
  • Mention to analysts just starting to use social media that you found a particular tweet or blog post useful or interesting

SageCircle’s Analyst Social Media Traffic Analysis service can eliminate the work of establishing whether your top analysts are tweeting and blogging. Starting at $195, the service is a bargain. Click here for more information.

Bottom Line: AR needs to keep on top of their most relevant analysts’ usage of social media because their opinions can change quite quickly. AR can score relationship points with their analysts by being early followers of their tweets and blog postings.

Question: AR – Do you have examples of your analysts who scoffed at social media who are now using some form of it?

Get up-to-speed on social media quickly and efficiently with SageCircle’s “Launching an AR Social Media Strategy” Workshop

seminar.jpgn this SageCircle AR Workshop, we provide AR professionals with information, tools and insights to make sense of the fast evolving social media scene.  The goal is to help you get up-to-speed on the implications of social media for AR so that you can make the important decision whether and how to add social media to your mix of interactions.

The next session of the “Launching an AR Social Media Strategy” Workshop will be held on Wednesday, June 17th from 1 pm to 5 pm US Pacific Time in the Silicon Valley. The cost is only $495. Click here to learn more about the workshop and register. You can also contact us at 503-636-1500 or “info [at] sagecircle dot com” to talk with us about the workshop and the full range of SageCircle social media offerings.

One Response

  1. Carter, if you’ll forgive a little advertising – InformationSpan posts an index to Gartner’s blogs which is available either by analyst name or by topic, neither of these indexes being available from Gartner directly. We also index Forrester’s blogs and a few from other insight providers. It’s not intended to be a complete index to the analyst blogosphere, and there’s no analysis. But it takes some of the work out of finding the right blog. SageCircle readers – click Carter’s link to us in the right hand column!

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