• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Tweetparty works as a distribution list manager for Twitter direct messages

Graphic 1 = tweetparty main screen

Graphic 1 = tweetparty main screen

A nifty new tool for Twitter is tweetparty, which permits users to send a direct message to a group of followers. This could be a very useful tool for analyst relations (AR) programs as it enhances the efficiency of using Twitter. It provides for Twitter what a distribution list does for email.  There are a number of uses that AR can apply for a direct message distribution list, such as:

  • Notices to analysts attending an event
  • Updates about fast breaking news
  • Reminders

Tweetparty, which is free, is very simple to use. You set up an account using your existing Twitter handle. After it has downloaded your followers you can set up various groups.  This is done by creating a name and picking followers to add to the group from a list of all your followers (see Graphic 2 to below).

To send a direct message to a group, you send a direct message to @tweetparty with the group name you want to message preceded by a hash mark, e.g., 

   d @tweetparty #groupname  message text

The DM shows up in your Twitter Sent folder as any DM. Within minutes, individual DMs generated by tweetparty also show up in your Sent folder as if they had been sent by you.

Graphic 2 = Managing a group's membership

Graphic 2 = Managing a group's membership

As with any communications technology, tweetparty is not the end-all and be-all but just another tool in the AR toolbox.

SageCircle Technique:

  • Set up a tweetparty account and start experimenting with it
  • Keep group names as short as possible to conserve character count
  • Check SageCircle’s Analyst Twitter Directory periodically for your top analysts
  • Don’t spam the analysts

Bottom Line: Social media provides AR with valuable tools to enhance relationship building, intelligence gathering, and communications. However, AR professionals have to be careful to focus on those tools that provide most ROI. One way to enhance the value of social media is to use tools like tweetparty that improve the efficiency of using social media.

Question: What are your favorite Twitter tools?

Get up-to-speed on social media quickly and efficiently with SageCircle’s “Launching an AR Social Media Strategy” Workshop

In this SageCircle AR Workshop, we provide AR professionals with information, tools, and insights to make sense of the fast evolving social media scene.  The goal is to help you get up-to-speed on the implications of social media for AR so that you can make the important decision whether and how to add social media to your mix of interactions.

The next session of the “Launching an AR Social Media Strategy” Workshop will be held on Wednesday, June 17th from 1 pm to 5 pm US Pacific Time in the Silicon Valley. The cost is only $495. Click here to learn more about the workshop and register. You can also contact us at 503-636-1500 or “info [at] sagecircle dot com” to talk with us about the workshop and the full range of SageCircle social media offerings.

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