• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Tweetparty works as a distribution list manager for Twitter direct messages

Graphic 1 = tweetparty main screen

Graphic 1 = tweetparty main screen

A nifty new tool for Twitter is tweetparty, which permits users to send a direct message to a group of followers. This could be a very useful tool for analyst relations (AR) programs as it enhances the efficiency of using Twitter. It provides for Twitter what a distribution list does for email.  There are a number of uses that AR can apply for a direct message distribution list, such as:

  • Notices to analysts attending an event
  • Updates about fast breaking news
  • Reminders

Tweetparty, which is free, is very simple to use. You set up an account using your existing Twitter handle. After it has downloaded your followers you can set up various groups.  This is done by creating a name and picking followers to add to the group from a list of all your followers (see Graphic 2 to below).

To send a direct message to a group, you send a direct message to @tweetparty with the group name you want to message preceded by a hash mark, e.g., 

   d @tweetparty #groupname  message text

The DM shows up in your Twitter Sent folder as any DM. Within minutes, individual DMs generated by tweetparty also show up in your Sent folder as if they had been sent by you.

Graphic 2 = Managing a group's membership

Graphic 2 = Managing a group's membership

As with any communications technology, tweetparty is not the end-all and be-all but just another tool in the AR toolbox.

SageCircle Technique:

  • Set up a tweetparty account and start experimenting with it
  • Keep group names as short as possible to conserve character count
  • Check SageCircle’s Analyst Twitter Directory periodically for your top analysts
  • Don’t spam the analysts

Bottom Line: Social media provides AR with valuable tools to enhance relationship building, intelligence gathering, and communications. However, AR professionals have to be careful to focus on those tools that provide most ROI. One way to enhance the value of social media is to use tools like tweetparty that improve the efficiency of using social media.

Question: What are your favorite Twitter tools?

Get up-to-speed on social media quickly and efficiently with SageCircle’s “Launching an AR Social Media Strategy” Workshop

In this SageCircle AR Workshop, we provide AR professionals with information, tools, and insights to make sense of the fast evolving social media scene.  The goal is to help you get up-to-speed on the implications of social media for AR so that you can make the important decision whether and how to add social media to your mix of interactions.

The next session of the “Launching an AR Social Media Strategy” Workshop will be held on Wednesday, June 17th from 1 pm to 5 pm US Pacific Time in the Silicon Valley. The cost is only $495. Click here to learn more about the workshop and register. You can also contact us at 503-636-1500 or “info [at] sagecircle dot com” to talk with us about the workshop and the full range of SageCircle social media offerings.

Advertisements
%d bloggers like this: