• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

Example topics to post or tweet about

icon-social-media-blue.jpgne of the perceived hurdles for analyst relations (AR) professionals who want to adopt social media like blogging and Twitter is how to come up with all the content. While initially this might seem daunting, once you get in the habit of watching for relevant content it will pop out at you. Here is a small subset of examples of what you can blog or tweet about.

 SageCircle Technique:

  • Spotlight existing content on your company’s website or blogs
  • Spotlight your company’s participants (links to bios, profiles, etc) who will be at an industry event that analysts will also be attending
  • Spotlight your company’s upcoming analyst events such as tracks, breakouts, etc
  • Recycle content from internal emails, presentations and documents (where appropriate)
  • Participate in tweet-based conversations with your top analysts
  • Mine research, internal or purchased or online, for relevant factoids
  • Point to your company’s staff member quotes and interviews in the press

Related post: What AR should blog about – common questions

SageCircle clients should request the analyst responses to our Fall SageCircle survey of the analysts about AR’s use of social media. The “Question: Topics in a vendor AR blog I would find useful (check all that apply)” resulted in great information.   We ranked a list of topics analysts said they would find interesting in a blog.

Bottom Line: There is a plethora of easy-to-get content at AR’s fingertips that could be turned into blog posts and tweets. AR merely has to get in the habit of recognizing harvestable content.

Question: Analysts – what would you like AR to tweet or blog about? AR – What are you tricks and tips for creating content for social media?

Get up-to-speed on social media quickly and efficiently with SageCircle’s “Launching an AR Social Media Strategy” Workshop

In this SageCircle AR Workshop, we provide AR professionals with information, tools, and insights to make sense of the fast evolving social media scene.  The goal is to help you get up-to-speed on the implications of social media for AR so that you can make the important decision whether and how to add social media to your mix of interactions.

The next session of the “Launching an AR Social Media Strategy” Workshop will be held on Wednesday, June 17th from 1 pm to 5 pm US Pacific Time in the Silicon Valley. The cost is only $495. Click here to learn more about the workshop and register. You can also contact us at 503-636-1500 or “info [at] sagecircle dot com” to talk with us about the workshop and the full range of SageCircle social media offerings.

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