• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Example topics to post or tweet about

icon-social-media-blue.jpgne of the perceived hurdles for analyst relations (AR) professionals who want to adopt social media like blogging and Twitter is how to come up with all the content. While initially this might seem daunting, once you get in the habit of watching for relevant content it will pop out at you. Here is a small subset of examples of what you can blog or tweet about.

 SageCircle Technique:

  • Spotlight existing content on your company’s website or blogs
  • Spotlight your company’s participants (links to bios, profiles, etc) who will be at an industry event that analysts will also be attending
  • Spotlight your company’s upcoming analyst events such as tracks, breakouts, etc
  • Recycle content from internal emails, presentations and documents (where appropriate)
  • Participate in tweet-based conversations with your top analysts
  • Mine research, internal or purchased or online, for relevant factoids
  • Point to your company’s staff member quotes and interviews in the press

Related post: What AR should blog about – common questions

SageCircle clients should request the analyst responses to our Fall SageCircle survey of the analysts about AR’s use of social media. The “Question: Topics in a vendor AR blog I would find useful (check all that apply)” resulted in great information.   We ranked a list of topics analysts said they would find interesting in a blog.

Bottom Line: There is a plethora of easy-to-get content at AR’s fingertips that could be turned into blog posts and tweets. AR merely has to get in the habit of recognizing harvestable content.

Question: Analysts – what would you like AR to tweet or blog about? AR – What are you tricks and tips for creating content for social media?

Get up-to-speed on social media quickly and efficiently with SageCircle’s “Launching an AR Social Media Strategy” Workshop

In this SageCircle AR Workshop, we provide AR professionals with information, tools, and insights to make sense of the fast evolving social media scene.  The goal is to help you get up-to-speed on the implications of social media for AR so that you can make the important decision whether and how to add social media to your mix of interactions.

The next session of the “Launching an AR Social Media Strategy” Workshop will be held on Wednesday, June 17th from 1 pm to 5 pm US Pacific Time in the Silicon Valley. The cost is only $495. Click here to learn more about the workshop and register. You can also contact us at 503-636-1500 or “info [at] sagecircle dot com” to talk with us about the workshop and the full range of SageCircle social media offerings.

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