• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

IT Analyst Reports is less than it seems

Logo - IT Analyst ReportsThe following showed up in one of my Google alerts

Complete, free analyst reports – Gartner Magic Quadrant, Forrester …
By admin
If you’ve ever tried to track down a report from an IT analyst, you’ll understand why ITanalystreports.com is quickly becoming the de-facto standard for finding…
IT Analyst Reports – http://itanalystreports.com/

Well, at first glance IT Analyst Reports certainly seems useful. Alas, at least at the current stage, this website is less useful than a Google search.

IT Analyst Reports - drill down page 14 May 09 at 2-40 pm PT - croppedt appears that the website for IT Analyst Reports does not actually have analyst reports (e.g., Gartner Magic Quadrant or Forrester Wave) available for free download. Rather, it appears it simply scrapes newswires and PRwires for press releases by vendors on their placement on a report. The visitor to ITAnalystReports.com then needs to click on the link to the press release in order to click to the vendor’s webpage where the vendor has hosted the report. If the vendor has not actually purchased reprint rights then the report is not available so clicking to a press release can be a waste of time. In addition, some of IT Analyst Reports scraped “articles” are actually just summaries with no links to the actual press release or vendor website. Click on graphic on the right to see an example.

Rather than go to IT Analyst Reports, people wanting free research are should do a Google search. For example, IT Analyst Reports has an article “Endpoint protection: McAfee in leaders quadrant (CIOL)” with absolutely no links or anything useful. On the other hand, a simple Google search of

    “magic quadrant” “Endpoint Protection Platforms”

not only brought up a way to get the current report for free, but the 2007 version of the MQ as well. Very useful because now I can see what has changed between the 2007 and 2009 versions.

However, the advice you get for free is often only worth what you paid for it. It is very important that technology buyers do not simply rely on an analyst report, free or purchased. This is because valuable context is often missing from short research notes. To learn more see IT managers, it’s never, ever only about the upper right dot when it comes to Forrester Waves or Gartner Magic Quadrants.

SageCircle Technique:

  • If you are looking for “complete, free analyst reports” then Google search is you best choice
  • Reports should always be read in context, which may not be available with the reports you find for free

Bottom Line: Gartner’s Magic Quadrants and Forrester’s Waves are the most widely available research reprints. It is easy to find almost any MQ or Wave through a simple Google search.

One Response

  1. … or look at Malcolm Ramsay’s customised Google search at http://www.alltheanalysts.com/ which had a few problems recently but is now back online.

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