• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

IT Analyst Reports is less than it seems

Logo - IT Analyst ReportsThe following showed up in one of my Google alerts

Complete, free analyst reports – Gartner Magic Quadrant, Forrester …
By admin
If you’ve ever tried to track down a report from an IT analyst, you’ll understand why ITanalystreports.com is quickly becoming the de-facto standard for finding…
IT Analyst Reports – http://itanalystreports.com/

Well, at first glance IT Analyst Reports certainly seems useful. Alas, at least at the current stage, this website is less useful than a Google search.

IT Analyst Reports - drill down page 14 May 09 at 2-40 pm PT - croppedt appears that the website for IT Analyst Reports does not actually have analyst reports (e.g., Gartner Magic Quadrant or Forrester Wave) available for free download. Rather, it appears it simply scrapes newswires and PRwires for press releases by vendors on their placement on a report. The visitor to ITAnalystReports.com then needs to click on the link to the press release in order to click to the vendor’s webpage where the vendor has hosted the report. If the vendor has not actually purchased reprint rights then the report is not available so clicking to a press release can be a waste of time. In addition, some of IT Analyst Reports scraped “articles” are actually just summaries with no links to the actual press release or vendor website. Click on graphic on the right to see an example.

Rather than go to IT Analyst Reports, people wanting free research are should do a Google search. For example, IT Analyst Reports has an article “Endpoint protection: McAfee in leaders quadrant (CIOL)” with absolutely no links or anything useful. On the other hand, a simple Google search of

    “magic quadrant” “Endpoint Protection Platforms”

not only brought up a way to get the current report for free, but the 2007 version of the MQ as well. Very useful because now I can see what has changed between the 2007 and 2009 versions.

However, the advice you get for free is often only worth what you paid for it. It is very important that technology buyers do not simply rely on an analyst report, free or purchased. This is because valuable context is often missing from short research notes. To learn more see IT managers, it’s never, ever only about the upper right dot when it comes to Forrester Waves or Gartner Magic Quadrants.

SageCircle Technique:

  • If you are looking for “complete, free analyst reports” then Google search is you best choice
  • Reports should always be read in context, which may not be available with the reports you find for free

Bottom Line: Gartner’s Magic Quadrants and Forrester’s Waves are the most widely available research reprints. It is easy to find almost any MQ or Wave through a simple Google search.

One Response

  1. … or look at Malcolm Ramsay’s customised Google search at http://www.alltheanalysts.com/ which had a few problems recently but is now back online.

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