Hmm, interesting question.
What do you think? Is there:
- A real conflict of interest?
- A potential for a perception of conflict of interest?
- No conflict what so ever?
We are looking to the members of the analyst ecosystem community – AR, analysts, IT managers, PR, research consumers – to weigh in on this issue. If you only have time to say “yes” or “no” that is fine, but we would like to get a little bit on why you answered the way you did.
Please spread the word about this post and let’s see if we can have another lively discussion about an important issue for the community.
Workshop description from Forrester’s website:
Kevin Lucas, Senior Analyst, Forrester
Major comparative evaluations of technology or service sellers, like the Wave and the MQ, play a central part in the analyst relations (AR) programs of included vendors. Leadership placements can drive extensive marketing campaigns, generate leads, and help move deals forward, while poor placements leave these options to better-scoring competitors. Vendor approaches to such evaluations vary widely: Some are extremely organized, while others harm their cause by failing to understand the analysts objectives and processes or failing to marshal the right resources in the most effective way. AR teams must embark on such projects with a well-informed plan that identifies tasks, deliverables, participants, and due dates to insure the best possible contribution to evaluations like these.
In this interactive one-day Workshop, you will learn the fundamentals for organizing your company’s approach to major evaluations, culminating in the construction of a plan using Forresters major analyst evaluations project plan template, which you can then take away with you for use on your next evaluation. Forrester analysts will help you understand what role these evaluations play in the marketplace, how to factor the analyst’s research method into your project plan, and how to handle the evaluation criteria, customer references, report drafts, publication and promotional processes, and, if you need it, any damage limitation.
MQ (Magic Quadrant) is a service offering of Gartner, Inc. Gartner, Inc. is not affiliated in any way with the described workshop.
- The Role And Impact Of Major Evaluations
- Getting Started
- The Impact Of The Analyst’s Project Plan
- The Role Of Customer References
- Analyst Interaction Options
- Renewing And Negotiating Drafts
- Publication And Promotion
- Handling Inconvenient Results
- An Evaluations Project Plan