• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

SageCircle’s “Introduction to Twitter for AR” webinar

logo-twitter.pngIn the last year, the Analyst Twitter Directory has grown from 58 entries to more than 610 analysts.There has been similar growth in the AR Twitter Directory with over 370 entries. Both directories are being updated weekly with new names. So if some of your top analysts and your peers are on Twitter, shouldn’t you be on Twitter as well?  

icon-phone-headset.jpgIn this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an RSS reader to track analysts’ Twitter streams and blogs
  6. How to find analysts to follow
  7. What to tweet about (i.e., topics you might use)
  8. Interesting add-on tools to Twitter
  9. How Twitter can fit into your analyst communications toolbox
  10. Monitoring and measurement
  11. The ROI of Twittering

 There will be plenty of time for your questions.

 The cost of this information-packed session is only $95. You can register by clicking here or visiting http://www.sagecircle.com/.  BTW, the cost is per login not per person. Feel free to schedule a meeting with your colleagues in a conference room and all of you participate via a single ticket. Then afterwards you can discuss how to apply what you learned during the webinar.

 The next session will be held at:

            Friday, May 20, 2009 at 11 am US Pacific Time

Another option is to schedule a SageCircle “AR Briefing” on Twitter for just you and your colleagues. AR Briefings have the advantage of being scheduled based on your calendar and providing a platform for much more frank discussion about how Twitter can fit into your AR strategy. They are also very cost effective at only $495. Click here for a brochure or contact us at 503-636-1500 for more information.

If you have any questions, please give SageCircle a call 503-636-1500 or send an email to info [at] sagecircle dot com. 

Looking forward to your participation in the webinar and following you on Twitter. BTW, you can follow us at www.twitter.com/carterlusher and www.twitter.com/daveeckert.

One Response

  1. […] this webinar let us know so can gauge the demand. Don’t forget that next week is the “Introduction to Twitter for AR” […]

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