• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

SageCircle’s “Introduction to Twitter for AR” webinar

logo-twitter.pngIn the last year, the Analyst Twitter Directory has grown from 58 entries to more than 610 analysts.There has been similar growth in the AR Twitter Directory with over 370 entries. Both directories are being updated weekly with new names. So if some of your top analysts and your peers are on Twitter, shouldn’t you be on Twitter as well?  

icon-phone-headset.jpgIn this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an RSS reader to track analysts’ Twitter streams and blogs
  6. How to find analysts to follow
  7. What to tweet about (i.e., topics you might use)
  8. Interesting add-on tools to Twitter
  9. How Twitter can fit into your analyst communications toolbox
  10. Monitoring and measurement
  11. The ROI of Twittering

 There will be plenty of time for your questions.

 The cost of this information-packed session is only $95. You can register by clicking here or visiting http://www.sagecircle.com/.  BTW, the cost is per login not per person. Feel free to schedule a meeting with your colleagues in a conference room and all of you participate via a single ticket. Then afterwards you can discuss how to apply what you learned during the webinar.

 The next session will be held at:

            Friday, May 20, 2009 at 11 am US Pacific Time

Another option is to schedule a SageCircle “AR Briefing” on Twitter for just you and your colleagues. AR Briefings have the advantage of being scheduled based on your calendar and providing a platform for much more frank discussion about how Twitter can fit into your AR strategy. They are also very cost effective at only $495. Click here for a brochure or contact us at 503-636-1500 for more information.

If you have any questions, please give SageCircle a call 503-636-1500 or send an email to info [at] sagecircle dot com. 

Looking forward to your participation in the webinar and following you on Twitter. BTW, you can follow us at www.twitter.com/carterlusher and www.twitter.com/daveeckert.

One Response

  1. […] this webinar let us know so can gauge the demand. Don’t forget that next week is the “Introduction to Twitter for AR” […]

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