• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Listing of analyst firms who have laid off analysts in 2009

This is a simple index of posts covering analyst layoffs at various firms. If you hear of job actions at analyst firms, please contact SageCircle at 503-636-1500 or “info [at] sagecircle [dot] com” with tips and insights.

  1. Aberdeen Group (January 2009)
  2. AMR Research (January 2009)
  3. Burton Group (January 2009)
  4. Current Analysis (September 2009)
  5. Enterprise Management Associates (May 2009)
  6. Forrester Research (February 2009)
  7. Gartner (January 2009)
  8. IDC (April 2009)
  9. In-Stat (February 2009)
  10. iSuppli (January 2009)
  11. The 451 Group (February 2009)
  12. TowerGroup (July 2009)
  13. Yankee Group (January 2009)

6 Responses

  1. I think the layoffs go beyond January back into last Fall and late 2008.

    It would be interesting to analyze the data across the firms in terms of:

    – Total number of affected analysts
    – General coverage areas of affected analysts (inform where firms’ services are not profitable or where they are dis-investing resources)

    I hope that those affected are successful in finding their next gig and that all goes smoothly & quickly in the process.

    Cheers,
    Gerry

  2. Hi Gerry, Thanks for the comment.

    Oh yes, the layoffs started a year ago with IDC in May 2008.

    Hmm, interesting idea about analyzing the layoffs for what they reveal. Let me take a look at that.

  3. Interesting that in a time of economic hardship one would think that now more then ever Analyst Relations people would be required to extoll the virtues of software solutions and be the credible link between end user and the vendor. Where would one look to see if Analyst firms are hiring?

  4. […] To see a round of firms that have experienced layoffs this year please see Listing of analyst firms who have laid off analysts in 2009. […]

  5. […] Forrester Research, Inc. Q2 2009 earnings call scheduled – will it continue to lose enterprise clients? Posted on July 20, 2009 by sagecircle This earnings call should be interesting in the wake of yet more analyst firm layoffs (see TowerGroup is rightsizing for a changed landscape and Listing of analyst firms who have laid off analysts in 2009). […]

  6. […] To see a roundup of firms that have experienced layoffs this year please read Listing of analyst firms who have laid off analysts in 2009. […]

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