• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Ovum awarded Analyst Firm of the Year by Communications Day

Logo - OvumOvum, the analyst and consulting firm, has been awarded the Asia-Pacific Telecom Analyst Firm of the Year by Communications Day.

Grahame Lynch, Director of CommsDay, said “The CommsDay Asia-Pacific Awards are the only awards in the region that are directly voted by Asia- Pacific telecom executives. They are, thus, a substantial peer review of excellence.” Lynch said “Ovum beat out tough competition from Gartner, the Economist Intelligence Group and Buddecomm to win the award”.

Antonio Bartolome, Ovum’s Asia-Pacific Managing Director, said, “Asia-Pacific plays a key role in Ovum’s global operations. Presence in Asia-Pacific enables us to better understand the key growth issues in one of the fastest growing technology markets – exactly where Ovum wants to be’.

“This award is a reflection of Ovum’s strong commitment to the Asian region and our local presence” said David Kennedy, Research Director at Ovum. CW Cheung, Consulting Director, received the award on behalf of the Ovum team.

The CommsDay Award winners were voted by the 8,000 readers of CommsDay’s two subscription daily regional editions, and the award ceremony was held in Singapore on 15 June 2009. The award ceremony was sponsored by Nokia Siemens Networks.

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Congratulations to Ovum. Tip o’ the hat to Rosemary Masterson, Ovum’s Head of Global Marketing, for passing along this news.

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