• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Why Twitter is Useful for Analysts

icon-social-media-blue.jpgNot a week goes by where an analyst does not ask SageCircle – typically in response to a query from us if they have a Twitter handle – what is the value of Twitter for an analyst? This is a great question because analysts, like AR, should make intelligent decisions about the use of a new communications tool. While some analysts are heavy users of Twitter, it does not mean they are necessarily effective users. Here is a subset of Twitter uses (in alphabetical order) that analysts typically find constructive. 

  1. Announcing activities (e.g., briefings by vendors) to elicit a response
  2. Building brands, personal as well as for the firm
  3. Developing ideas
  4. Discussing research agendas with clients and non-clients
  5. Exchanging observations with other analysts
  6. Gathering data points
  7. Promoting research publications and events
  8. Starting conversations with enterprise technology users and vendors

Are there uses that are not listed? If so, please leave a comment. 

Which ones are the most valuable? What should be avoided? Please vote by leaving a comment.

Bottom Line: While some analysts have clearly moved Twitter from evaluation to production, many members of the analyst community still look at it skeptically. (Can you remember back to when email was an interruption?) SageCircle recommends that these skeptics seriously experiment with this communications and research tool to determine its proper role in their toolbox.

Question: Analysts – Have you written blog posts where you discuss your use of Twitter? If so, please leave a comment with a link.

2 Responses

  1. Okay, this post finally nudged me to write up how I’ve been using social media (including Twitter): http://securosis.com/blog/mildly-off-topic-how-i-use-social-media

    I see Twitter as the one place I fully mix the personal and professional. On the analyst side, it’s a great place to toss out half baked ideas, make new connections, and have information discussions.

  2. Compare that to a bad choice for new AR staff needing a solid skills foundation and for experienced AR pros wanting a refresher.

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