• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Why Twitter is Useful for Analysts

icon-social-media-blue.jpgNot a week goes by where an analyst does not ask SageCircle – typically in response to a query from us if they have a Twitter handle – what is the value of Twitter for an analyst? This is a great question because analysts, like AR, should make intelligent decisions about the use of a new communications tool. While some analysts are heavy users of Twitter, it does not mean they are necessarily effective users. Here is a subset of Twitter uses (in alphabetical order) that analysts typically find constructive. 

  1. Announcing activities (e.g., briefings by vendors) to elicit a response
  2. Building brands, personal as well as for the firm
  3. Developing ideas
  4. Discussing research agendas with clients and non-clients
  5. Exchanging observations with other analysts
  6. Gathering data points
  7. Promoting research publications and events
  8. Starting conversations with enterprise technology users and vendors

Are there uses that are not listed? If so, please leave a comment. 

Which ones are the most valuable? What should be avoided? Please vote by leaving a comment.

Bottom Line: While some analysts have clearly moved Twitter from evaluation to production, many members of the analyst community still look at it skeptically. (Can you remember back to when email was an interruption?) SageCircle recommends that these skeptics seriously experiment with this communications and research tool to determine its proper role in their toolbox.

Question: Analysts – Have you written blog posts where you discuss your use of Twitter? If so, please leave a comment with a link.

2 Responses

  1. Okay, this post finally nudged me to write up how I’ve been using social media (including Twitter): http://securosis.com/blog/mildly-off-topic-how-i-use-social-media

    I see Twitter as the one place I fully mix the personal and professional. On the analyst side, it’s a great place to toss out half baked ideas, make new connections, and have information discussions.

  2. Compare that to a bad choice for new AR staff needing a solid skills foundation and for experienced AR pros wanting a refresher.

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