• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

Gartner analyst restarts his use of Twitter

photo - Gartner Anthony BradleyGartnerian Anthony Bradley (bio, blog, Twitter) in his blog announced OK, OK, I Hear Ya, I’m Tweeting Again.

“I used Twitter ages ago and never really got into it (didn’t see the value). But now that Twitter has gained more participants and I’m being asked more and more for my Twitter name, I’m going to give it another shot.”

icon-social-media-blue.jpgThis is not an uncommon occurrence. Someone signs up for Twitter, plays around with it for awhile and drops it when they don’t see immediate value. Then something gets them back on Twitter and they have an “ah ha!” moment. Moral of the story is that analyst relations (AR) cannot assume that an analyst’s position on Twitter and other social media, no matter how vehemently stated, is permanent. Of course, an analyst that was a heavy user of social media could stop using it as well.

SageCircle Technique:

  • Check SageCircle’s Analyst Twitter Directory periodically for your top analysts
  • Ask your analysts who are not using Twitter if they have changed their minds. This can be done during briefings, inquiries or during any other interaction
  • Mention to analysts just starting to use Twitter that you found a particular tweet useful or interesting to encourage them and to build your relationships

Bottom Line: AR needs to keep on top of their most relevant analysts’ usage of social media because their opinions can change quite quickly. AR can score relationship points with their analysts by being early followers of their tweets and blog postings.

Question: AR – Do you have examples of your analysts who scoffed at social media who are now using some form of it?

Do you think it would be too much work to monitor analyst commentary on social media? Maybe it would be less than you assume.

 SageCircle’s Analyst Social Media Traffic Analysis service can eliminate the work of establishing whether your top analysts are tweeting and blogging. Starting at $195, the service is a bargain. Click here for more information.

One Response

  1. Just finished two days worth of briefings with Adobe and twitter has played a key role in prep and in testament to how well content was received. It is a little tricky to track it all but so is keeping on top of email.

    Granted it depends on whether your key analysts are Twitter savvy but for me Twitter is no different than email.

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