• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Gartner analyst restarts his use of Twitter

photo - Gartner Anthony BradleyGartnerian Anthony Bradley (bio, blog, Twitter) in his blog announced OK, OK, I Hear Ya, I’m Tweeting Again.

“I used Twitter ages ago and never really got into it (didn’t see the value). But now that Twitter has gained more participants and I’m being asked more and more for my Twitter name, I’m going to give it another shot.”

icon-social-media-blue.jpgThis is not an uncommon occurrence. Someone signs up for Twitter, plays around with it for awhile and drops it when they don’t see immediate value. Then something gets them back on Twitter and they have an “ah ha!” moment. Moral of the story is that analyst relations (AR) cannot assume that an analyst’s position on Twitter and other social media, no matter how vehemently stated, is permanent. Of course, an analyst that was a heavy user of social media could stop using it as well.

SageCircle Technique:

  • Check SageCircle’s Analyst Twitter Directory periodically for your top analysts
  • Ask your analysts who are not using Twitter if they have changed their minds. This can be done during briefings, inquiries or during any other interaction
  • Mention to analysts just starting to use Twitter that you found a particular tweet useful or interesting to encourage them and to build your relationships

Bottom Line: AR needs to keep on top of their most relevant analysts’ usage of social media because their opinions can change quite quickly. AR can score relationship points with their analysts by being early followers of their tweets and blog postings.

Question: AR – Do you have examples of your analysts who scoffed at social media who are now using some form of it?

Do you think it would be too much work to monitor analyst commentary on social media? Maybe it would be less than you assume.

 SageCircle’s Analyst Social Media Traffic Analysis service can eliminate the work of establishing whether your top analysts are tweeting and blogging. Starting at $195, the service is a bargain. Click here for more information.

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One Response

  1. Just finished two days worth of briefings with Adobe and twitter has played a key role in prep and in testament to how well content was received. It is a little tricky to track it all but so is keeping on top of email.

    Granted it depends on whether your key analysts are Twitter savvy but for me Twitter is no different than email.

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