• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Time is running out for influencing Gartner’s Fall Symposia presentations

Logo - Symposium 2009Analysts creating presentations for the Fall Symposia series will need to submit their PowerPoint files to Editorial starting in late July or early August. So now is the time to make a last push to get your information and point-of-view across to your analysts.

It is important to remember that the push in July is focused on the physical presentation. There will be other activities required in late August to early October to influence the talking points used by the analysts during their speeches and 1-on-1s. See below to learn about staying top of mind at Symposium, which is the subject of August’s free AR Coffee Talk.

One of the trickier issues for AR to decide is how much information to provide in July under non-disclosure about major announcements planned for September or October. There is the obvious concern of leaks while presentations are a work in progress.  However, providing NDA information can subtly influence what is in the presentation or the approach the analyst takes to lay out market trends.  Just be clear about what is confidential and be up front about your concerns.  Analysts will appreciate the candor.

SageCircle Technique:

  • Immediately schedule inquiries with your top Gartner analysts to discuss
    • How their presentations are progressing
    • When the presentations are due to Editorial
    • What new opinions or changes from prior positions will likely be included
    • What type of customer stories, information, data or graphics does the analyst need that you might be able to help provide
  • Determine what you can realistically influence
  • Work with your extended AR team and domain experts to quickly develop written and graphical content to email to the analyst. Do not PDF, rather send in open Word, Excel or PowerPoint files so that it is easy for analyst to cut-and-paste into their presentations
  • Schedule briefings by domain experts and executives to fill in gaps in the analysts’ understanding
  • Schedule an inquiry for the week prior to scheduled Editorial submission to see if there are any last minute content gaps to fill

* SageCircle Advisory clients can schedule an inquiry to brainstorm how to approach the analysts about what is going into or being left out of the Symposia presentations.

Bottom Line: It is critical that analyst relations (AR) professionals work to have their points-of-view about topics that should be included in Symposium presentations. Unfortunately, time is running out.  It is imperative that AR teams act fast to contact analysts to start or continue the dialog.

Staying Top of Mind for Gartner Symposium – August AR Coffee Talk

Gartner analysts never script out every word or vendor mention that they use at Symposium.  Rather they develop the main ideas and then use examples and vendors that are top of mind while they are giving their speeches or doing 1-on-1s with IT buyers.  This ensures that the examples are fresh and timely.  As a consequence, it is important for AR professionals to make sure their companies, products, and customer stories are top of mind with the Gartnerians.

Join us to chat about what steps to take between now and Symposium, as well as once you are at Symposium, to ensure that you have top-of-mind presence.

August 4 at 8 AM Pacific – FreeClick here to register

August 13 at 10 AM Pacific – FreeClick here to register

AR Coffee Talks

Networking and chatting with peers is a great way to expand your knowledgebase. Unfortunately, we do not always have the time to go to a specific event. SageCircle’s free Coffee Talks are our way to facilitate the development of the AR profession. A strategist or guest speaker will take ten minutes or so to set up the topic and then it’s open discussion.

You supply the coffee, we’ll all supply the talk.

To see a calendar of future webinars, Coffee Talks, workshops and seminars, please visit the SageCircle Calendar.

Advertisements
%d bloggers like this: