• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Time is running out for influencing Gartner’s Fall Symposia presentations

Logo - Symposium 2009Analysts creating presentations for the Fall Symposia series will need to submit their PowerPoint files to Editorial starting in late July or early August. So now is the time to make a last push to get your information and point-of-view across to your analysts.

It is important to remember that the push in July is focused on the physical presentation. There will be other activities required in late August to early October to influence the talking points used by the analysts during their speeches and 1-on-1s. See below to learn about staying top of mind at Symposium, which is the subject of August’s free AR Coffee Talk.

One of the trickier issues for AR to decide is how much information to provide in July under non-disclosure about major announcements planned for September or October. There is the obvious concern of leaks while presentations are a work in progress.  However, providing NDA information can subtly influence what is in the presentation or the approach the analyst takes to lay out market trends.  Just be clear about what is confidential and be up front about your concerns.  Analysts will appreciate the candor.

SageCircle Technique:

  • Immediately schedule inquiries with your top Gartner analysts to discuss
    • How their presentations are progressing
    • When the presentations are due to Editorial
    • What new opinions or changes from prior positions will likely be included
    • What type of customer stories, information, data or graphics does the analyst need that you might be able to help provide
  • Determine what you can realistically influence
  • Work with your extended AR team and domain experts to quickly develop written and graphical content to email to the analyst. Do not PDF, rather send in open Word, Excel or PowerPoint files so that it is easy for analyst to cut-and-paste into their presentations
  • Schedule briefings by domain experts and executives to fill in gaps in the analysts’ understanding
  • Schedule an inquiry for the week prior to scheduled Editorial submission to see if there are any last minute content gaps to fill

* SageCircle Advisory clients can schedule an inquiry to brainstorm how to approach the analysts about what is going into or being left out of the Symposia presentations.

Bottom Line: It is critical that analyst relations (AR) professionals work to have their points-of-view about topics that should be included in Symposium presentations. Unfortunately, time is running out.  It is imperative that AR teams act fast to contact analysts to start or continue the dialog.

Staying Top of Mind for Gartner Symposium – August AR Coffee Talk

Gartner analysts never script out every word or vendor mention that they use at Symposium.  Rather they develop the main ideas and then use examples and vendors that are top of mind while they are giving their speeches or doing 1-on-1s with IT buyers.  This ensures that the examples are fresh and timely.  As a consequence, it is important for AR professionals to make sure their companies, products, and customer stories are top of mind with the Gartnerians.

Join us to chat about what steps to take between now and Symposium, as well as once you are at Symposium, to ensure that you have top-of-mind presence.

August 4 at 8 AM Pacific – FreeClick here to register

August 13 at 10 AM Pacific – FreeClick here to register

AR Coffee Talks

Networking and chatting with peers is a great way to expand your knowledgebase. Unfortunately, we do not always have the time to go to a specific event. SageCircle’s free Coffee Talks are our way to facilitate the development of the AR profession. A strategist or guest speaker will take ten minutes or so to set up the topic and then it’s open discussion.

You supply the coffee, we’ll all supply the talk.

To see a calendar of future webinars, Coffee Talks, workshops and seminars, please visit the SageCircle Calendar.

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