• Recent Posts: Influencer Relations

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

Analyst Relations Job Opening in New York

Logo - RosettaRosetta

Analyst Relations Manager – Tribeca/New York, NY

About the Job

The Analyst Relations Manager will be responsible for establishing and raising awareness for Rosetta as one of the leading interactive agencies in the country to ultimately help drive new business for the agency. They will be charged with developing a broader and deeper awareness for Rosetta throughout the analyst community to increase coverage in key reports and rankings. This role will be responsible for developing the overall AR strategy for Rosetta, maximizing the Rosetta/Forrester relationship through the remainder of 2009 and planning for the development of future analyst relationships. This position will report to the Vice President of Marketing.

Essential Duties and Responsibilities include:

  • Development of and execution of a master AR strategy for Rosetta
  • Development and management of a master inventory of key analysts for the agency with a contact/communications plan including analyst calls, briefings, electronic updates, etc.
  • Development of detailed analyst profiles for the top (most important) analysts to the agency
  • Master inventory of key reports/rankings for Rosetta and a strategy for consideration and inclusion
  • Assessment and selection of additional analyst relationships to invest in (beginning in 2010) as directed by the business units
  • Tracking of new business leads, RFPs, etc. driven from rankings/reports
  • Tracking AR impact through constituent awareness
  • Active marketing of Rosetta rankings/references
  • Collaboration with PR Manager to promote all key reports/mentions/references

The measurements of success in this position include, but are not limited to:

  • Level of awareness for Rosetta among Forrester analysts (2009)
  • Level of awareness for Rosetta among analysts within other targeted analyst organizations (2010+)
  • Number of invitations to Forrester waves and other reports
  • Performance on Forrester waves and other reports
  • Impact of ranking/report results on new business opportunities  

Requirements:

  • Minimum of 5 years relevant analyst experience either within an analyst firm or in an AR role within an agency
  • Proven track record of developing fruitful relationships within the analyst community
  • Experience with managing all aspects of the AR role from strategic to tactical
  • Extensive knowledge of the AR discipline and processes
  • Flexible thinking
  • Highly organized
  • Strong time management skills
  • Deadline driven
  • Strong leadership and communications skills
  • Proven ability to think strategically, be creative, manage projects and communicate effectively in a very fast-paced environment
  • Balance of performing strategically while also being an active “doer”
  • Experience in the interactive marketing industry and/or professional services industry is a plus
  • Proficiency with Microsoft Word, PowerPoint, and Outlook
  • BS/BA in business or related area preferred

Click Here To Apply

http://brulant.ats.hrsmart.com/cgi-bin/pm/click.cgi?job_id=373&site_id=35

About Rosetta

Rosetta is the largest independent interactive agency in the country. Our Personality®-based segmentations uncover the drivers of brand choice and product usage. Rosetta’s industry-focused marketers, world-class technology teams and creative teams translate those insights into relevant marketing solutions that attract, retain and deepen a brand’s best customer relationships. Rosetta brings deep industry expertise to client work within the Retail & Consumer Products, Healthcare, Financial Services, Communications, Technology & Media and B2B markets. Some of our client relationships include Scholastic, Borders and Tractor Supply Company (Retail); Johnson & Johnson, Bristol Myers Squibb, Allergan, and Shire (Healthcare); HSBC, Nationwide, and Citizens Bank (Financial Services); and Microsoft and T-Mobile (Communications, Technology & Media).

For more information, visit www.rosetta.com.

One Response

  1. Hey, Carter. Looks like Rosetta could use your services. Notice the measurements in this job posting?

    Do they not understand that you don’t get “invited” to Waves, you need to qualify?

    And while I know there are some great folks out there looking for AR jobs, I’d be concerned that you’ll be measured on where you land on a Wave.

Comments are closed.

%d bloggers like this: